It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).
Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay
Published: December 2007