Bacardi Añejo: Upside Down Couple

It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay
Published: December 2007

12 comments

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

3. When drinking aged rum, hang upside down like an Orangutan.

adgoddess's picture
adgoddess
369 pencils

LOL

Zeus's picture
Zeus
912 pencils

Oyra cosa que podian explotar es con el logo de Bacardi, (es un murcielago y ellos duermen de esa misma forma) jeje

primo_susto's picture
primo_susto
440 pencils

y eso que tiene que ver con la campaña de tomate tu tiempo? tomarte tu tiempo te hace vampiro?

indie's picture
indie
506 pencils

No debe haber cosa más sin gracia que explicar un anuncio. Es más que obvio que la gente se ha tomado tanto el tiempo (y que siguen tomándoselo) que aunque hayan cerrado el bar (de hecho, los meseros están esperando para cerrarlo), siguen pasándosela bien.

INDIE

ecflagcorp's picture
ecflagcorp
108 pencils

Funny. I like it. :) What's up with the chair way in the back though? It looks like its floating or something. and the table behind the couple, why's is so close to the ground?

nice gaijin's picture
nice gaijin
815 pencils

not a bad idea, but weak execution. Lazy photochopping.

iT-iS-i's picture
iT-iS-i
1721 pencils

Can't tell whether this is stupid are genius...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

devkarthik's picture
devkarthik
409 pencils

major turn around campaign.

- kk

ricklongo's picture
ricklongo
1244 pencils

Stupid, forced, and more stupid.

indie's picture
indie
506 pencils

I don't think is stupid, but intelligent... Forced... well, it's advertising: dramatize the point. The waiter turn down the chairs -costumers included-

INDIE

el d1eg0's picture
el d1eg0
588 pencils

Witty

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