Bacardi Añejo: Upside Down Couple
It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).
Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay
Published: December 2007
Comments
3. When drinking aged rum, hang upside down like an Orangutan.
LOL
Oyra cosa que podian explotar es con el logo de Bacardi, (es un murcielago y ellos duermen de esa misma forma) jeje
y eso que tiene que ver con la campaña de tomate tu tiempo? tomarte tu tiempo te hace vampiro?
No debe haber cosa más sin gracia que explicar un anuncio. Es más que obvio que la gente se ha tomado tanto el tiempo (y que siguen tomándoselo) que aunque hayan cerrado el bar (de hecho, los meseros están esperando para cerrarlo), siguen pasándosela bien.
Funny. I like it. :) What's up with the chair way in the back though? It looks like its floating or something. and the table behind the couple, why's is so close to the ground?
not a bad idea, but weak execution. Lazy photochopping.
Can't tell whether this is stupid are genius...
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
major turn around campaign.
- kk
http://kk-portfolio.blogspot.com
Stupid, forced, and more stupid.
I don't think is stupid, but intelligent... Forced... well, it's advertising: dramatize the point. The waiter turn down the chairs -costumers included-
Witty
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