Print ads are strategically placed at bus shelters in areas with high teen pregnancy rates. It’s the latest tactic in the United Way-led Teen Pregnancy Prevention Initiative. Each ad depicts a teenage boy with headlines reading “Baby, you’re the one,” “You are so fine,” and “I would do anything for you.” The ad copy displays messages that can be found in between the lines of teen love notes. It illustrates that professions of young love and loyalty may be true for now, but bring a baby into the picture and young girls risk dealing with pregnancy on their own. The ads direct teens to BabyCanWait.com, connecting them to information and resources to help prevent pregnancy and promote healthy relationships.
Advertising Agency: Serve Marketing, USA
Art Directors: Michael Vojvodich, Matt McNulty
Creative Director: Gary Mueller
Copywriter: Nicholas Pipitone
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Darlene Stimac