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Baby Boutique: Making
You make the customers, we make the clothes.
Advertising Agency: Volt Advertising Agency, Sweden
Creative Director / Copywriter: Måns Jacobsson Hosk
Art Directors: Martin Junkka, Joakim Söderqvist
Illustrator: Andreas Carlsson
Other additional credits: Louise Wallgren, Malin Hansdotter
Published: January 2007
Comments
this is the weirdest way to target and approach family with kids. anyway, i do appreciate the different approach, love the copy. lets hope families in sweden loved it and didnt sue them :)
im learning some new poses rather than talking about the ad!! hehe
oh! by the way the ad is good...
--
Everartz
The idea is quiet funny but smells a little too award-driven. But to win big it lacks a little smartsness, or a website that actually is linked.
Or did you see http://www.babyboutique.com/ :-)
The background is too busy. The idea is fun.
-Tung
--good idea is enemy of great idea
Totally agree. I can dig the silk sheets, but I would have liked to see them flat or something.
--
brandon
www.brandonknowlden.com
hahahaha smart one, loved it!
http://jazarah.net/blog/
He he...nice one. :)
hahaha!!!!get em b4 they are conceived...lol...love it
grrrrrrrrrrrhhhh.
- kk
http://kk-portfolio.blogspot.com
This is fucking great one......Though the font should have chosen un italic....Cuz I could not see the fucking poses...Damn good and to the point.
done. done. done. done. ...
:-)
again with the kamasutra! fuck this shit!
You make the customers, we make the clothes.
VERRY GOOD
don't be affraid of design.
dont think you need the poses idea. Just sating sheets maybe a nightstand w couple martinis
and the line
Great idea, but I think that there's a more, um...elegant way to get there.
There's a really strong idea in the "you make the customers, we make the clothes."
Brilliant, really. But c'mon, this idea deserves a much smarter campaign behind it.
Right now it's just kind of a single-execution sex joke ad.
And the target seems to be 18-24 males which probably isn't the right audience.
~ls
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