Related videos by Shutterstock

12 comments

SayWhat's picture
SayWhat
63 pencils

ouch..well done zarski!

bate_palmas's picture
bate_palmas
1479 pencils

Completely different idea Zarski. COmpletely different. Absolutely 100% different.

There is a difference between same art solution and same idea!

pierrelastname's picture
pierrelastname
2869 pencils

Dear friend, is the same idea, just different product there, so it s obviously that deserves a different execution/art. "Free your inner...., whatever it is.... SAME IDEA.

bate_palmas's picture
bate_palmas
1479 pencils

Respectfully mate, I disagree. 'free' your inner is COMPLETELY different to 'release' your inner.

Anyway, these ads don't work at all for reasons ive cited below.

bate_palmas's picture
bate_palmas
1479 pencils

I really don't think this is a good idea - done before or not.

Release your inner carnivore? What the hell is that supposed to mean?

Assuming we have an inner carnivore, most of us eat meat.

This of us who don't eat meat have made a conscious choice to do so.

There is nothing holding us back from being meat eaters if that's what we want, therefore no "releasing" needs to be done.

Which makes this an incredibly ineffective idea.

kcd0226's picture
kcd0226
86 pencils

I think the line is weak. I GET what they're saying and I don't think its a bad idea but I think its a bad execution. The animals don't look like they have a ferocious appetite for something. They look like they're trapped. It looks kinda like an ad for an animal organization like PETA.

Picky1's picture
Picky1
215 pencils

I totally agree and disagree with Bate_Palmas.

I agree on the fact that we're not veggies ; so why would we have to free our inner carnivore ? The approach is a bit strange.

I disagree on the "not the same idea, Zarski". Ok, it does not exactly say the same thing, but what you call the "art solution", Bate_Palmas (in this case, a cage shaped like the human body), is the idea of both campaigns, whatever it finally says. Neither "You're the key" nor "Free your inner carnivore" can be considered as a concept line. The two sentences just make it clear at the end, that's all. The creative idea is the visual.

bate_palmas's picture
bate_palmas
1479 pencils

errr, its a tricky one I guess. In my opinion, any art director could easily have landed on the same visual idea.

But it's the approach that makes it different or the same, in my opinion.

One is talking about inherent potential (release). The other is talking about freeing yourself from shackles.

fcostausb's picture
fcostausb
165 pencils

DONE.

kleenex's picture
kleenex
25530 pencils

The concept is not fully working for me.

raynold's picture
raynold
336 pencils

done before

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments