13 comments

Danbreezy's picture
Danbreezy
57 pencils

stacked type, tough to look at.

Nike Diesel's picture
Nike Diesel
13339 pencils

Totally.
Terrible work by the AD.

-

I see you gave them two stars. One of them is from me.

MK-tessa's picture
MK-tessa
216 pencils

My thoughts exactly. Yikes.

ambareesha's picture
ambareesha
255 pencils

no problem. clear communication. simple, still works. i'm giving 5*s

- @mbi

Hahalexander's picture
Hahalexander
140 pencils

this is ugly but the idea is not bad

unnchal's picture
unnchal
8 pencils

nice idea !

purshotham's picture
purshotham
455 pencils

Good idea.. its tough to read also..

Glut's picture
Glut
3947 pencils

this could be sell in a better way

CuriousPencil's picture
CuriousPencil
4227 pencils

Knocking-copy is the laziest route to this precise type of diarrhoea in advertising. Hinging a campaign on a truism with no CTA is a risky shot - of course big things are hard to swallow, you don't need an elephaaaahh you did need an elephant to tell people that. Oooookay then, if you're going to show an elephant, and THEN hide your claim under 'looks mini, does plenty', know what?

Doesn't look mini. Looks like a fucking elephant.

salil07's picture
salil07
129 pencils

you just shred this ad to, well, shreds. I agree they did not need to show the elephant. But the idea is in the way the copy is placed - to indicate that it takes time to swallow big pills. And the CTA here is again a bit wayward. But it's not a bad ad and certainly not diarrhea. In pharma, I guess this works where your competition is another bunch of pills which are much larger than yours and so the important point to remember is the consumer, who is a doctor, will remember the elephant and the brand promise of looks mini does plenty. That's what my guess is.

Hand on my heart

Deepinheart's picture
Deepinheart
24 pencils

nice idea, weak typo.

second_creator's picture
second_creator
754 pencils

cnt swallow too

copywriter

ace85le's picture
ace85le
3939 pencils

I think they were stuck too.

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