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Beach

Agency: 
Published/Aired: 
March 2010
Description: 

Saving the planet from tourists since 2004.
Azonzotravel

Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographers: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni

Comments (12)

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Highest Rated

bad astronaut's picture
bad astronaut
Activity Score 544

it's only an issue because it's a reference of something you already saw.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I like the use of a non professional photography (or maybe is a bad camera) but still can't get the copy meaning and the relation with the image.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

WHAT?

And then GOD said...
Let there be creativity!!!

robbierae's picture
robbierae
Activity Score 84

a company that buries people in sand. about time too.

esteb's picture
esteb
Activity Score 673

A travel agency against tourists?
Don't understand it.

Shawali's picture
Shawali
Activity Score 8442

I get the idea, which is not bad, but the copy somehow doesn't live up to it. And the art looks a lot like the Diesel's "stupid" campaign: http://adsoftheworld.com/media/print/diesel_jeans_be_stupid_40

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mosho's picture
mosho
Activity Score 298

i agree about the Diesel's issue
it is almost the same as diesel's campain

Mohamed El Mahdy
www.sketchescs.com

bad astronaut's picture
bad astronaut
Activity Score 544

it's only an issue because it's a reference of something you already saw.

the_guest's picture
the_guest
Activity Score 175

That is maybe the weakest point, the resemblance to Diesel's "stupid" campaign, though they came out almost at the same time. This campaign, too, is about stupid people, but with the opposite message. All in all, a good way of promoting a "different" kind of travel agency. Like it

Paloma's picture
Paloma
Activity Score 531

I don't get the message. at all

bad astronaut's picture
bad astronaut
Activity Score 544

Anthony Bourdain would get it.

Guest's picture
Guest

Why Diesel?

Guest's picture
Guest

be stupid

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