Azonzotravel: Beach

Saving the planet from tourists since 2004.

Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographers: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
Published: March 2010


Blashyrkh's picture
32890 pencils

I like the use of a non professional photography (or maybe is a bad camera) but still can't get the copy meaning and the relation with the image.

the_lizard_king's picture
1259 pencils


And then GOD said...
Let there be creativity!!!

robbierae's picture
84 pencils

a company that buries people in sand. about time too.

esteb's picture
673 pencils

A travel agency against tourists?
Don't understand it.

Shawali's picture
8448 pencils

I get the idea, which is not bad, but the copy somehow doesn't live up to it. And the art looks a lot like the Diesel's "stupid" campaign:

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

mosho's picture
298 pencils

i agree about the Diesel's issue
it is almost the same as diesel's campain

bad astronaut's picture
bad astronaut
544 pencils

it's only an issue because it's a reference of something you already saw.

the_guest's picture
175 pencils

That is maybe the weakest point, the resemblance to Diesel's "stupid" campaign, though they came out almost at the same time. This campaign, too, is about stupid people, but with the opposite message. All in all, a good way of promoting a "different" kind of travel agency. Like it

Paloma's picture
531 pencils

I don't get the message. at all

bad astronaut's picture
bad astronaut
544 pencils

Anthony Bourdain would get it.

Guest's picture

Why Diesel?

Guest's picture

be stupid

Log in or register to post comments