Aza Video: Good Will Hunting

Rent movies. Keep lessons.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Hugo Michels
Copywriter: Paulo Lima
Photographer: Pixel Imagem
Illustrator: Nubius Pendragon
Planner: Rafael Forti
Published: March 2012

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7 comments

AlvarezArt's picture
AlvarezArt
82 pencils

I love the photography but I can't say I am loving the overall design. Especially the movie-still in the head. I thank something more interesting could have been done with it. I don't get "lessons" from this approach at all

stevel's picture
stevel
423 pencils

At the very least they could have chosen some MUCH better diatribes. The Devil's Advocate? The Matrix? Come on, there are so many better great soliloquies out there.

kleenex's picture
kleenex
26786 pencils

I agree.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

concpet is nice but i don't like so much the execution

Alexis-Chellito's picture
Alexis-Chellito
111 pencils

I agree the overall design is a turn-off (they could have contextualized the portraits a little more to make it look less intimidating and more applicable in real life). Granted they've taken a different approach to encourage renting (instead of focusing on entertainment) but the quotes are WAY too long, Way too boring: it doesn't hook you.

Wordfruit's picture
Wordfruit
1023 pencils

I didn't read the quotes in the heads, but I'm not sure many would...

What does 'keep lessons' mean?

Are you talking about what people can learn from movies?

I'm not sure it rings true enough.

Maybe yes, for some people and some movies, but I would've thought for more people it's about entertainment.

If it really rang true, then maybe I'd then want to go to AzaVideo, but the ad might not have a huge impression on me. It might just put the idea in my head of renting a video.

Why would I then go to AzaVideo?

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

I guess there's an idea here.. but its lost in visual communication.

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