Ayudin: WasabiMuffin

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Photographers: Facundo Garay, Rodrigo Bermudez
Additional Credits: Belen Fagalde, Jorge Villar, Simon Dukart, Sergio Bonavia, Esteban Moreira
Published: April 2011

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10 comments

Bob.C's picture
Bob.C
1135 pencils

Fun, visually arresting and interesting copy, quite few mental jumps to get to the selling point of the product. If it's normal to use that kind of psychological engagement in Argentina then ok if not then I guess there is a problem with effectiveness.

tamer samy's picture
tamer samy
683 pencils

What was ''clean dishes, clean taste'' has to do in this Ad ?

tamer samy's picture
tamer samy
683 pencils

Yes, i got it when i saw the ''fish and chocolate'' Ad !! but whats wrong with the Wasabi Muffins, still want to try it :)

Girlfireice's picture
Girlfireice
254 pencils

Love the ad. Its spoofy.

Janae's picture
Janae
385 pencils

I like the idea. wanna bring this to work on the next aprils fools day.

kleenex's picture
kleenex
25436 pencils

Why not..... Just thrown in some wasabi to a basic muffin mix and your good to go???

NataliaLima's picture
NataliaLima
1380 pencils

This one is less obvious than the other, but waaay prettier.

bakamono's picture
bakamono
1006 pencils

Crappy, and yes I have seen wasabi muffins.

because therefore it is

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

It looks good. May be that mix is nearly acepted in some countries, but it works for me.

mertos's picture
mertos
899 pencils

no

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