Ayudin: WasabiMuffin
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Photographers: Facundo Garay, Rodrigo Bermudez
Additional Credits: Belen Fagalde, Jorge Villar, Simon Dukart, Sergio Bonavia, Esteban Moreira
Published: April 2011
10 comments
Fun, visually arresting and interesting copy, quite few mental jumps to get to the selling point of the product. If it's normal to use that kind of psychological engagement in Argentina then ok if not then I guess there is a problem with effectiveness.
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What was ''clean dishes, clean taste'' has to do in this Ad ?
TAMER SAMY
www.leapstudios.net
Yes, i got it when i saw the ''fish and chocolate'' Ad !! but whats wrong with the Wasabi Muffins, still want to try it :)
TAMER SAMY
www.leapstudios.net
Love the ad. Its spoofy.
I like the idea. wanna bring this to work on the next aprils fools day.
http://jana-eger.com/illustration.html
Why not..... Just thrown in some wasabi to a basic muffin mix and your good to go???
This one is less obvious than the other, but waaay prettier.
Crappy, and yes I have seen wasabi muffins.
because therefore it is
It looks good. May be that mix is nearly acepted in some countries, but it works for me.
no