Ayudin: FishChocolate

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Daniel Fierro, Gonzalo Ricca
Copywriters: Hernan Kritzer, Rodrigo Greco
Art Directors: Lisandro Cardozo, Tomas Duhalde
Photographers: Facundo Garay, Rodrigo Bermudez
Additional Credits: Belen Fagalde, Jorge Villar, Simon Dukart, Sergio Bonavia, Esteban Moreira
Published: April 2011

12 comments

tamer samy's picture
tamer samy
683 pencils

This Campaign is horrible and disgusting !

Girlfireice's picture
Girlfireice
254 pencils

nice campaign. A good break from enhanced sparky vessels. The idea is conveyed well.

bvital's picture
bvital
198 pencils

product itself is yakky!!!!!

ishiboy's picture
ishiboy
497 pencils

The TV was very good... hasn't been translated into print as nicely.

ishiboy's picture
ishiboy
497 pencils

The TV was very good... hasn't been translated into print as nicely.

Themadartist1972's picture
Themadartist1972
325 pencils

i think i am gonna vomit

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

Eat that!

Gi_bo's picture
Gi_bo
1385 pencils

This is completeley lost in translation. When u see the original version the tagline is "dont mix flavors you wouldnt normally mix" though in spanish it makes more sense, this translation blows it off completely!!

GiBo

notanugget's picture
notanugget
135 pencils

I'm so glad this isn't a real product.

brookjohnston's picture
brookjohnston
296 pencils

Love the creative but I'm not sure about the insight....dishes would have to be dirty as all ass to really change the taste of your meal.

transformyourmarketing's picture
transformyourma...
3 pencils

There is no creative insight. This is a shock and disgust ad that hopes will then lead to a memorable and favorable image of the brand. Not likely. It's a case of no strategy and a creative team grabbing for anything to be "edgy." No wonder awareness/brand advertising is dying.

mertos's picture
mertos
899 pencils

no

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