Bob.C's picture
1161 pencils

Ok, safe but good approach, could be more exciting visually. Given the product I think that the copy works well but should be smoother near the end.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I don't like the approach and I don't think it's a good one. It's safe indeed - just a very basic thought to it "Hey let's show a bad example and then say how it should be done".

Rotzgoht's picture
186 pencils

I get it, I get it. Wood is the villain. Like any bla idea this has a million legs, but all of them are atrophied. You could do an endless stream of things made of wood, but how does that get us back to steel? Each Ad has the same lines, and do not reference the image. Looks nice. Kind of lazy. It's always easier to show the problem than the solution. What if things normally made out of wood were made out of steel? Would that be better? I don't know. Bla.

Billoughsby's picture
5144 pencils

So-so ad, but I do like the handmade prop. (This isn't CGI... is it?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
41128 pencils

I like it.

sattvikm's picture
10 pencils

Doesn't stand out.

ace85le's picture
3939 pencils

Too predictable.



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bhuvneshwar.chd's picture
989 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture
1108 pencils

Nice realisation, but poor idea...

Glut's picture
3937 pencils

nicely done, weak idea.

Tripioso's picture
470 pencils

I love the visual, but don't get the message. Do they use to build with wood in New Zealand rather than concrete or steel?

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