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Excavator

Agency: 
Published/Aired: 
May 2011
Description: 

There are better ways to build

Advertising Agency: Traffic, New Zealand
Design Director: Barry Bloomfield
Strategy and Marketing analysis: Scott Pilkington
Advertising Creative / Art Direction / Graphic Design: Gareth Poley

Comments (11)

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Highest Rated

Tripioso's picture
Tripioso
Activity Score 470

I love the visual, but don't get the message. Do they use to build with wood in New Zealand rather than concrete or steel?

Life's a Trip. Enjoy the Ride!

Bob.C's picture
Bob.C
Activity Score 1161

Ok, safe but good approach, could be more exciting visually. Given the product I think that the copy works well but should be smoother near the end.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't like the approach and I don't think it's a good one. It's safe indeed - just a very basic thought to it "Hey let's show a bad example and then say how it should be done".

Rotzgoht's picture
Rotzgoht
Activity Score 186

I get it, I get it. Wood is the villain. Like any bla idea this has a million legs, but all of them are atrophied. You could do an endless stream of things made of wood, but how does that get us back to steel? Each Ad has the same lines, and do not reference the image. Looks nice. Kind of lazy. It's always easier to show the problem than the solution. What if things normally made out of wood were made out of steel? Would that be better? I don't know. Bla.

Billoughsby's picture
Billoughsby
Activity Score 5144

So-so ad, but I do like the handmade prop. (This isn't CGI... is it?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
Activity Score 43452

I like it.

sattvikm's picture
sattvikm
Activity Score 10

Doesn't stand out.

ace85le's picture
ace85le
Activity Score 3939

Too predictable.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture
Manoma
Activity Score 1108

Nice realisation, but poor idea...

Glut's picture
Glut
Activity Score 3937

nicely done, weak idea.

Tripioso's picture
Tripioso
Activity Score 470

I love the visual, but don't get the message. Do they use to build with wood in New Zealand rather than concrete or steel?

Life's a Trip. Enjoy the Ride!

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