11 comments

Bob.C's picture
Bob.C
1135 pencils

Ok, safe but good approach, could be more exciting visually. Given the product I think that the copy works well but should be smoother near the end.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't like the approach and I don't think it's a good one. It's safe indeed - just a very basic thought to it "Hey let's show a bad example and then say how it should be done".

Rotzgoht's picture
Rotzgoht
186 pencils

I get it, I get it. Wood is the villain. Like any bla idea this has a million legs, but all of them are atrophied. You could do an endless stream of things made of wood, but how does that get us back to steel? Each Ad has the same lines, and do not reference the image. Looks nice. Kind of lazy. It's always easier to show the problem than the solution. What if things normally made out of wood were made out of steel? Would that be better? I don't know. Bla.

Billoughsby's picture
Billoughsby
5091 pencils

So-so ad, but I do like the handmade prop. (This isn't CGI... is it?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
29454 pencils

I like it.

sattvikm's picture
sattvikm
10 pencils

Doesn't stand out.

ace85le's picture
ace85le
3939 pencils

Too predictable.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture
Manoma
1093 pencils

Nice realisation, but poor idea...

Glut's picture
Glut
3947 pencils

nicely done, weak idea.

Tripioso's picture
Tripioso
470 pencils

I love the visual, but don't get the message. Do they use to build with wood in New Zealand rather than concrete or steel?

Life's a Trip. Enjoy the Ride!

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