AXN: Playing

AXN: Playing

Advertising Agency: TBWA Singapore
Executive Creative Director: Graham Kelly
Photographer: Roy Zhang
Art Director: Aaron Phua
Copywriter: Ed Cheong
Digital Imaging: Magic Cube

Your rating: None Average: 4.3 (23 votes)

Comments

OMG

I gotta admit, I like it!
I know it's a tired ol' formula of an overpromise of a brand, but it still works. I love the economy of thinking and execution. Great looking photograhpy. Nice visual gag in the background.
A little kid fixing supper for himself was pretty funny, too.

Nothing new here. But solid.

the_capywriter's picture

This one and the one with the kid are best, yet not superb...

Yes.

Boring.

"gotta admit, I like it!
I know it's a tired ol' formula of an overpromise of a brand, but it still works. I love the economy of thinking and execution. Great looking photograhpy. Nice visual gag in the background.
A little kid fixing supper for himself was pretty funny, too.

Nothing new here. But solid."

WHAT A WANKER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

i HATE the copy

Boring ,where is the USP of axe,ad can go for any other channel as well,what so spacial in campaign.

haha. Funny.

This is boring.

It doesn't look like work from Singapore.. why Graham Kelly approving such ideas..?

judging from what this agency has done recently, i'm putting the blame on this rather new and lame ECD.

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