AXN: Cooking
Advertising Agency: TBWA Singapore
Executive Creative Director: Graham Kelly
Photographer: Roy Zhang
Art Director: Aaron Phua
Copywriter: Ed Cheong
Digital Imaging: Magic Cube
Advertising Agency: TBWA Singapore
Executive Creative Director: Graham Kelly
Photographer: Roy Zhang
Art Director: Aaron Phua
Copywriter: Ed Cheong
Digital Imaging: Magic Cube
20 comments
the little kid is cocking for his mum n' dad? wow so boring!
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Everartz
| Everartz |
agree
http://jazarah.net/
I believe the kid`s cooking for himself. That`s not the same.
still boring as hell
i think that the movie is so boring...so the kid is having a god time in the kitchen.
Idd... the kid is making his own dinner since his parents are completely focussed on the tv... Not a tremendous insight, but not bad either. Kinda sweet. I think they're watching 'Cold Feet'...
Cold feet..LOL!
Isn't AXN supposed to be an action channel? I mean there was this great campaign about it a while back...with a line saying...Relax if you can. Or something like that. This seems to be a new angle on the whole thing. Personally I would prefer aggressive/in your face kinda advertising for AXN. Just because they are so well known for it. And not many channels can claim to be exclusive action channels.
Get stuck in...seems a bit generic, according to my opinion.
bullshit!
Rubbish...
The picture doesn't show the exciting program. The tone seems too dark.I think the channal show the exciting program not like the ordinary movie.
:::J:::
i always loved tbwa work..
but not sure about this one...
:::J:::
Zzzzzzzz...
I hope the kid falls off the boxes and scolds his face from what he's cooking. That'll teach his parents! lol...
It's me or the kid is... i don't know, his head is very big, the torso comparing with the arms too... The head it's like a playmobil head...
BUFFF...
That is ONE cool logo you've got there Pauflies! Made it yourself?
YEP i did!!!!
It's an ambigram (u know what an ambigram is??)
I was a bit helped by an ambigramist to start de idea, but the rest is mine!
Thanks!!
:P
get stuck in or get sucked in?
Yeah, 'stuck' would connote 'trapped' in a bad way. 'Sucked in' might be the better of the two.
The ad doesn't target kids?
Lingaraja Sivanaiah