Comments (39)

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Highest Rated

Mick Fly's picture
Mick Fly
Activity Score 149

Great idea!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Feels done. Anyone?

The Jobless Writer
Will Think for Salary

atb2005's picture
Activity Score 13561

plop plop fizz fizz

andylefty's picture
Activity Score 4535

Haven't seen it before. Very nice.

Troll's picture
Activity Score 672

Does 'feel' done but can't think of an example.
If not, this is great.

pinguin13's picture
Activity Score 113

definitely feels done.


Ron Burgundy's picture
Ron Burgundy
Activity Score 1634


Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Wow campaign.

tantrik_indian's picture
Activity Score 953

Will work only for those familiar with Alka-Seltzer Ads, I guess :-)

~~this paranoid survived!~~

mr.x's picture
Activity Score 998

great ad! well done. don't know if two plates is a recognition thing, but one would've worked better -> one less headache.

superniranjan's picture
Activity Score 30

plates are alive :)

adabortion's picture
Activity Score 615

it looks familiar because it's ripped off the Alka-Seltzer ad, come on guys...

whitekaras's picture
Activity Score 115

An ad for ad people who hate washing dishes?

Bill Me Now's picture
Bill Me Now
Activity Score 180

Works for me! Nice repurposing of the existing Alka-Seltzer concept/layout. I don't feel like it's a straight rip off. This has new meaning. If anything, alka-seltzer should send them a thank you letter for bringing their product back out of everyones' subconscious. Very different that a direct rip of, for example if a generic alka-selttzer manufacturer made the same ad layout with their product in place and read "plop, fizz, plop, fizz"

atb2005's picture
Activity Score 13561

It is actually a rip off. In advertising, we associate the image of two dissolving tablets with Alka Seltzer, and here the plates resemble tablets. Of course, most consumers wouldn't know this.

The "repurposing" argument you are making could also be made for this other ad (see link below), for Goundrey Wine Australia. A "nice repurposing" of the classic Marlboro Man image? Yeah riiight.

Troll's picture
Activity Score 672

If this idea has been done before then put a link up or scan in an image (if it's old enough to be in some annual somewhere).
It's taking a familiar visual (Alka Seltzer tablets dissolving) and showing that this product alleviates headaches in another manner.
Right now this ad is a parody. A nice one at that.

Bill Me Now's picture
Bill Me Now
Activity Score 180

I think most consumers would get the dissolving tablet association. If the majority wouldn't, why make the ad? It wouldn't make sense to anyone.

I took a look at your example. I agree that the mock Marlboro wine ad is a complete rip off. Subbing out a tobacco product for an alcohol product may as well be subbing out Marlboro for Camel. Tobacco and alcohol both serve as relaxants.

In this ad, dinner plates to not have a similar function to alka-setzler. This ad evolved an old classic into something a little more clever. I'd still stand by my original comment.

Troll's picture
Activity Score 672


Glut's picture
Activity Score 3937

clever, simple!

Galo's picture
Activity Score 446

Very clever! Very nice! Congrats!

lessismore's picture
Activity Score 251


Tripioso's picture
Activity Score 470

Excellent. Although one less headache from washing dishes is a washing nachine.

Life's a Trip. Enjoy the Ride!

Mytwocents's picture
Activity Score 285

excellent point. Even more important than figuring out if it' been done or not.

abake's picture
Activity Score 1264

I like it! It's simple, fun and gets the message across in a novel way for the category. Kudos.

Tomasz Dziedzic's picture
Tomasz Dziedzic
Activity Score 127

Nice and clever. Good job!

tracyzhang's picture
Activity Score 133

love this! Great and smart visual!

limdephin's picture
Activity Score 3

simple and clear! Good

Toll Fuhrer's picture
Toll Fuhrer
Activity Score 29

Great! Clever! and Smart!
Never seen the analogy of Alka-Seltzer before in any other product communication.
Will it sell Axion or Alka-Seltzer is debatable.
But liked it :)

Daniel_Acorsi's picture
Activity Score 6

Clever insight. Well done!

iha's picture
Activity Score 15

people in the industry (myself included) seem to have developed a certain "looks-done-to-me" paranoia. even if done, this one just made me smile.

karmacoin's picture
Activity Score 688

great idea... smells like it was done somewhere sometime somehow...

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Simply brilliant.

celini's picture
Activity Score 90

Muy bueno. Sencillo, claro y bonito.

elfede's picture
Activity Score 140

It is a vintage advertising. It would be a great idea in the nineties.

HellFish's picture
Activity Score 185

Excellent, congratulations guys!

Manoma's picture
Activity Score 1108

Yep very good shot soony ;-)

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Brilliant ....

adschmad's picture
Activity Score 72

Nah, done!

Hadrons's picture
Activity Score 6017

agree with Alka Seltzer like atb said..


Mick Fly's picture
Mick Fly
Activity Score 149

Great idea!


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