39 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Feels done. Anyone?

Will Think for Salary

atb2005's picture
atb2005
13567 pencils

plop plop fizz fizz

andylefty's picture
andylefty
4539 pencils

Haven't seen it before. Very nice.

Troll's picture
Troll
618 pencils

Does 'feel' done but can't think of an example.
If not, this is great.

pinguin13's picture
pinguin13
113 pencils

definitely feels done.

P13

Ron Burgundy's picture
Ron Burgundy
1636 pencils

good

Ramat Ajala's picture
Ramat Ajala
649 pencils

Wow campaign.

tantrik_indian's picture
tantrik_indian
953 pencils

Will work only for those familiar with Alka-Seltzer Ads, I guess :-)

~~this paranoid survived!~~

mr.x's picture
mr.x
970 pencils

great ad! well done. don't know if two plates is a recognition thing, but one would've worked better -> one less headache.

superniranjan's picture
superniranjan
30 pencils

plates are alive :)

adabortion's picture
adabortion
615 pencils

it looks familiar because it's ripped off the Alka-Seltzer ad, come on guys...

whitekaras's picture
whitekaras
115 pencils

An ad for ad people who hate washing dishes?

Bill Me Now's picture
Bill Me Now
176 pencils

Works for me! Nice repurposing of the existing Alka-Seltzer concept/layout. I don't feel like it's a straight rip off. This has new meaning. If anything, alka-seltzer should send them a thank you letter for bringing their product back out of everyones' subconscious. Very different that a direct rip of, for example if a generic alka-selttzer manufacturer made the same ad layout with their product in place and read "plop, fizz, plop, fizz"

atb2005's picture
atb2005
13567 pencils

It is actually a rip off. In advertising, we associate the image of two dissolving tablets with Alka Seltzer, and here the plates resemble tablets. Of course, most consumers wouldn't know this.

The "repurposing" argument you are making could also be made for this other ad (see link below), for Goundrey Wine Australia. A "nice repurposing" of the classic Marlboro Man image? Yeah riiight.

http://tinyurl.com/4ymeza6

Troll's picture
Troll
618 pencils

If this idea has been done before then put a link up or scan in an image (if it's old enough to be in some annual somewhere).
It's taking a familiar visual (Alka Seltzer tablets dissolving) and showing that this product alleviates headaches in another manner.
Right now this ad is a parody. A nice one at that.

Bill Me Now's picture
Bill Me Now
176 pencils

I think most consumers would get the dissolving tablet association. If the majority wouldn't, why make the ad? It wouldn't make sense to anyone.

I took a look at your example. I agree that the mock Marlboro wine ad is a complete rip off. Subbing out a tobacco product for an alcohol product may as well be subbing out Marlboro for Camel. Tobacco and alcohol both serve as relaxants.

In this ad, dinner plates to not have a similar function to alka-setzler. This ad evolved an old classic into something a little more clever. I'd still stand by my original comment.

Troll's picture
Troll
618 pencils

Agreed.

Glut's picture
Glut
3947 pencils

clever, simple!

Galo's picture
Galo
446 pencils

Very clever! Very nice! Congrats!

lessismore's picture
lessismore
251 pencils

cannes?

Tripioso's picture
Tripioso
470 pencils

Excellent. Although one less headache from washing dishes is a washing nachine.

Life's a Trip. Enjoy the Ride!

Mytwocents's picture
Mytwocents
198 pencils

excellent point. Even more important than figuring out if it' been done or not.

abake's picture
abake
1272 pencils

I like it! It's simple, fun and gets the message across in a novel way for the category. Kudos.

Tomasz Dziedzic's picture
Tomasz Dziedzic
127 pencils

Nice and clever. Good job!

tracyzhang's picture
tracyzhang
133 pencils

love this! Great and smart visual!

limdephin's picture
limdephin
3 pencils

simple and clear! Good

Toll Fuhrer's picture
Toll Fuhrer
29 pencils

Great! Clever! and Smart!
Never seen the analogy of Alka-Seltzer before in any other product communication.
Will it sell Axion or Alka-Seltzer is debatable.
But liked it :)

Daniel_Acorsi's picture
Daniel_Acorsi
6 pencils

Clever insight. Well done!

iha's picture
iha
15 pencils

people in the industry (myself included) seem to have developed a certain "looks-done-to-me" paranoia. even if done, this one just made me smile.

karmacoin's picture
karmacoin
688 pencils

great idea... smells like it was done somewhere sometime somehow...

Paolo Buatti's picture
Paolo Buatti
734 pencils

Simply brilliant.

celini's picture
celini
90 pencils

Muy bueno. Sencillo, claro y bonito.

elfede's picture
elfede
140 pencils

It is a vintage advertising. It would be a great idea in the nineties.

HellFish's picture
HellFish
177 pencils

Excellent, congratulations guys!

Manoma's picture
Manoma
1093 pencils

Yep very good shot soony ;-)

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

Brilliant ....

adschmad's picture
adschmad
72 pencils

Nah, done!

Hadrons's picture
Hadrons
5991 pencils

agree with Alka Seltzer like atb said..

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mick Fly's picture
Mick Fly
88 pencils

Great idea!

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