Axe: Year Book Photo

The Axe Effect

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Directors: Sigal Abudi, Nir Levi
Art Director: Guy Laufer
Producers: Guy Laufer, Maya Kushnir
Graphic Designer: Eli Azarzar
Photography: Photo Azi
Published: December 2009

21 comments

tiny_wordz's picture
tiny_wordz
325 pencils

i like...

SAM75's picture
SAM75
220 pencils

I really like this one.

paumarques's picture
paumarques
1314 pencils

jej. he vist alguna cosa semblant i les orles estan molt trillades, però està be.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

WillyLatasa's picture
WillyLatasa
616 pencils

Terrible..

"Bright ideas bring better results"

Gualcor's picture
Gualcor
972 pencils

Done
Hecho

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

bknowlden's picture
bknowlden
3647 pencils

Really?

thedesignaddict's picture
thedesignaddict
5415 pencils

This is a dream client and this is the best you can do? Big fail.

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Is this supposed to be an internal agency poster? Why does it say the agency's name on the ad?

Brain-Art's picture
Brain-Art
1101 pencils

Just an ad

Wadih A3's picture
Wadih A3
256 pencils

they used axe back in 1969???

monsieurange's picture
monsieurange
520 pencils

En 1969 no existía Axe, lo hubieran situado en 2009 XD

Pombooie's picture
Pombooie
407 pencils

Come on guys, it's not that bad. It's not exactly coming from a country considered a powerhouse of international advertising.

J Designer's picture
J Designer
2420 pencils

I think this is quite good. its funny and fits the target market. well done.

raghavendra's picture
raghavendra
232 pencils

it's not a class apart, but funny

pez's picture
pez
1800 pencils

zzzzzzz....

Mandark's picture
Mandark
407 pencils

would have worked for a group photo. my logic tells me that the guy was in the room when all the girls got their picture taken. i get the axe effect idea, but it is not really there. funny maybe...logical..not really. plus a little research intro '70' haircuts will kinda show us that the people there were ahead of their time in terms of haircuts. but it probably was a fun "ghost" that they did in the agency then some smart account sold it to axe.

"U think it's perfect?! Press delete and start again!"

Dzsoi's picture
Dzsoi
6363 pencils

Of course this is not logical, this is the funny idea about it! Even girls' photos turn to the Axe-guy picture. Use your imagination.

Hiperion's picture
Hiperion
3138 pencils

I am tired of AXE EFECT.
Por cierto, un comentarista ha escrito su opinión en catalán. ¡Buena suerte si pretendes que alguien te entienda!!
:DDD
paletos...

lucdesaulniers's picture
lucdesaulniers
1145 pencils

Pretentious f* AD. This su*s.

lorem_ipsum's picture
lorem_ipsum
194 pencils

Don't you spell school with two "o"s instead of two "l"s? ;)

J Designer's picture
J Designer
2420 pencils

omg how could we all miss that!

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