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Axe: Year Book Photo

Axe: Year Book Photo
Your rating: None Average: 5.1 (49 votes)

The Axe Effect

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Directors: Sigal Abudi, Nir Levi
Art Director: Guy Laufer
Producers: Guy Laufer, Maya Kushnir
Graphic Designer: Eli Azarzar
Photography: Photo Azi
Published: December 2009

21 Comments

tiny_wordz's picture 327 pencils

i like...

SAM75's picture 220 pencils

I really like this one.

paumarques's picture 1322 pencils
6

jej. he vist alguna cosa semblant i les orles estan molt trillades, però està be.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

WillyLatasa's picture 618 pencils

Terrible..

"Bright ideas bring better results"

Gualcor's picture 943 pencils
1

Done
Hecho

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

bknowlden's picture 3680 pencils

Really?

thedesignaddict's picture 4072 pencils
2

This is a dream client and this is the best you can do? Big fail.

iwannatalktosamson's picture 459 pencils

Is this supposed to be an internal agency poster? Why does it say the agency's name on the ad?

Brain-Art's picture 1113 pencils
2

Just an ad

Wadih A3's picture 258 pencils

they used axe back in 1969???

monsieurange's picture 532 pencils

En 1969 no existía Axe, lo hubieran situado en 2009 XD

Pombooie's picture 372 pencils

Come on guys, it's not that bad. It's not exactly coming from a country considered a powerhouse of international advertising.

J Designer's picture 2420 pencils

I think this is quite good. its funny and fits the target market. well done.

raghavendra's picture 238 pencils

it's not a class apart, but funny

pez's picture 1660 pencils

zzzzzzz....

Mandark's picture 407 pencils

would have worked for a group photo. my logic tells me that the guy was in the room when all the girls got their picture taken. i get the axe effect idea, but it is not really there. funny maybe...logical..not really. plus a little research intro '70' haircuts will kinda show us that the people there were ahead of their time in terms of haircuts. but it probably was a fun "ghost" that they did in the agency then some smart account sold it to axe.

"U think it's perfect?! Press delete and start again!"

Dzsoi's picture 4987 pencils

Of course this is not logical, this is the funny idea about it! Even girls' photos turn to the Axe-guy picture. Use your imagination.

Hiperion's picture 3108 pencils

I am tired of AXE EFECT.
Por cierto, un comentarista ha escrito su opinión en catalán. ¡Buena suerte si pretendes que alguien te entienda!!
:DDD
paletos...

lucdesaulniers's picture 1165 pencils
1

Pretentious f* AD. This su*s.

lorem_ipsum's picture 191 pencils

Don't you spell school with two "o"s instead of two "l"s? ;)

J Designer's picture 2420 pencils

omg how could we all miss that!

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