Axe: Tip No 5

The Axe user's manual reminds you: No matter how disgusting your girl classmates are, your girlfriend will never like you spending free time with them. Use Axe BodySpray in your whole body. That creates a wooing level that will make her forget you really need tobe wiht other girls.
AXE. Mark them the way correctly.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Director: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Paola Sarmiento, Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya, Julio Gómez, Paola Sarmiento
Published: December 2006

10 comments

kalpesh78's picture
kalpesh78
2580 pencils

What??? What is this??
Where are all the babes??

ideas....30 minutes nahi toh free.

Stephan D's picture
Stephan D
50 pencils

a beautiful brand, beautifully wasted.

mrtalented's picture
mrtalented
2175 pencils

just boring

Chocolat's picture
Chocolat
288 pencils

what the hell?? i read that twice, i still dont understand it! is there something to understand??

popdistortion's picture
popdistortion
1594 pencils

Beautifully art directed but no brain.

Ovaboost4385's picture
Ovaboost4385
14 pencils

What crap? Was the bodycopy's written by some 5 year old?! And me thinks you spray deo ON your body, not IN!

Yokel's picture
Yokel
604 pencils

"And me thinks you spray deo ON your body, not IN!"

Depends on what turns you (or your women) on ...

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
40 pencils

Lo mejor de Colombia sigue siendo el café

Totto's picture
Totto
685 pencils

how immaculately destroyed will a brand be with a copy and concept of the kind.

Intelligent ads are the need of the hour.

Clint's picture
Clint
53 pencils

I sincerely hope this is advert is an english version of some original work in another language ... and that the sad and incomprehensible copy is a result of this translation. What does "Mark them the way correctly" mean?

Regardless of the language - this ad is extremely ugly ... the typographic work is very poor ... bad execution in so many ways.

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