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Axe: Tip No 5
The Axe user's manual reminds you: No matter how disgusting your girl classmates are, your girlfriend will never like you spending free time with them. Use Axe BodySpray in your whole body. That creates a wooing level that will make her forget you really need tobe wiht other girls.
AXE. Mark them the way correctly.
Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Director: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Paola Sarmiento, Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya, Julio Gómez, Paola Sarmiento
Published: December 2006
Comments
What??? What is this??
Where are all the babes??
ideas....30 minutes nahi toh free.
a beautiful brand, beautifully wasted.
just boring
what the hell?? i read that twice, i still dont understand it! is there something to understand??
Beautifully art directed but no brain.
http://www.reinhardkrug.de/
What crap? Was the bodycopy's written by some 5 year old?! And me thinks you spray deo ON your body, not IN!
"And me thinks you spray deo ON your body, not IN!"
Depends on what turns you (or your women) on ...
Lo mejor de Colombia sigue siendo el café
how immaculately destroyed will a brand be with a copy and concept of the kind.
I sincerely hope this is advert is an english version of some original work in another language ... and that the sad and incomprehensible copy is a result of this translation. What does "Mark them the way correctly" mean?
Regardless of the language - this ad is extremely ugly ... the typographic work is very poor ... bad execution in so many ways.
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