Axe: Tip No 3

The Axe user's manual supports it:
An important study performed in Scandinavia warns that in 200 years natural blonds could get extinguished. So use Axe BodySpray in every part of your body and pick as many blonds up as you can, because then it will be too late. (Dyed-hair women don't count)
AXE. Mark them the way correctly.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Director: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Paola Sarmiento, Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya, Julio Gómez, Paola Sarmiento
Published: December 2006

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6 comments

mrtalented's picture
mrtalented
2175 pencils

just lame idea, copywriting and art direction on this one

vwray81's picture
vwray81
256 pencils

Are you TRYING to give me a headache with this ad? It's just too much. I don't even feel like reading it to be honest.

Chocolat's picture
Chocolat
288 pencils

oh my god....i cant believe this is axe!

spiderwankmonkey's picture
spiderwankmonkey
64 pencils

in the body lies the crap!!

the_ashlands's picture
the_ashlands
1394 pencils

'mark them the way correctly'.......what?

oscaretob's picture
oscaretob
2 pencils

boring...

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