Axe: Tip No 2

The Axe user's manual confirms it: If you want to have an unforgettable night with your girl, tell her you went out with a friend of yours who is a total babe (it's effective 75% of times) or use Axe BodySpray in your body and you'll avoid her uncertainties.
AXE. Mark them the way correctly.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Director: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Paola Sarmiento, Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya, Julio Gómez, Paola Sarmiento
Published: December 2006

5 comments

klaussnow's picture
klaussnow
1675 pencils

total babe.

... its already been done...

mrtalented's picture
mrtalented
2175 pencils

the art direction is getting better on this one. but the concept is the same (boring).

bloomix's picture
bloomix
51 pencils

All i can see is apples! copy's all over the place for me. needs tightening up

Chocolat's picture
Chocolat
288 pencils

ohhhhhh noooooo...what are they doing? its axe for gods sake!

Pouts's picture
Pouts
691 pencils

No time to waste reading it! it would be good ad back in 1998

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