Axe: Tip No 1

The Axe user's manual says it: If you want to get a woman's confidence, call her every night at 10:00 p.m. They will go to bed happy, thinking that you love them very much. Or you can use Axe BodySpray and avoid so many calls.
AXE. Mark them the way correctly.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Director: José Miguel Sokoloff, Margarita Olivar, Juan Carlos González
Art Director: Paola Sarmiento, Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya, Julio Gómez, Paola Sarmiento
Published: December 2006

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4 comments

KennyGhetzoff's picture
KennyGhetzoff
28 pencils

nice artwork... not much of an ad.

mrtalented's picture
mrtalented
2175 pencils

the logic is contradict with the brand idea. it should be how to avoid (too many) girls's tips. confused.

Stephan D's picture
Stephan D
50 pencils

It is nice, but many brands did use of this kind of artwork in the past, so there's nothing new in it. Finally, the copy writing is very lame. As I said before, a beautiful brand, beautifully wasted.

Alexandra's picture
Alexandra
8 pencils

The copy doesn't make any sense! even the visual... looks nice but it doesnt pass on any message

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