Tic-Tac-Toe, 3

Agency Network: 
January 2011

Print advertisment created by Lowe, United Arab Emirates for Axe, within the category: Health.

The Axe Effect

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi

Comments (14)

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Lazarus's picture
Activity Score 1536

Sure. I'd be playing tic-tac-toe with a bunch of babes.

jackblack's picture
Activity Score 2357

Definitely not Axe worthy.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I dunno, I kinda like it but I'm interesting in noteworthy ads. Doubt this'll do all that well with the gross of their target audience.

kleenex's picture
Activity Score 49532

I like all three,

writersblog's picture
Activity Score 553

So what are teenage douche bags into now... Twister? Pokemon? Hold 'em? WoW? GTA? Screw that, I roll with good ol' tic-tac-toe.

morse's picture
Activity Score 18026

Not feeling it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
Activity Score 216

not axe at all..

Migzter13's picture
Activity Score 973

simple.. yet dead on:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

imagineit's picture
Activity Score 550

it's good and simple but not breathtakingly brilliant like it's previous ads!

luispiter's picture
Activity Score 2756

i love simple concept... congrats

the_lizard_king's picture
Activity Score 1257

Very Old school and an art of perfection. I know it breaks the regular AXE advertising code... but yet i love the concept. So simple yet so impressive. Great job.

And then GOD said...
Let there be creativity!!!

manumartin5's picture
Activity Score 1196

its not for the masses. But it is creative.

Tspot's picture
Activity Score 241

I get all 3. This one's the best. Yet the tic-tac-toe approach has been done and done again.

spinsarah's picture
Activity Score 110

I think there's such as thing as making an ad so simple that it lacks the necessary depth which entices its audience with the product... Such is the case with this one.
Also, Axe's ad campaign is normally either epic, inappropriate, or hilarious- and this ad is none of those.