Axe: Tic-Tac-Toe, 3

The Axe Effect

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi

January 2011


Lazarus's picture
1536 pencils

Sure. I'd be playing tic-tac-toe with a bunch of babes.

jackblack's picture
2314 pencils

Definitely not Axe worthy.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I dunno, I kinda like it but I'm interesting in noteworthy ads. Doubt this'll do all that well with the gross of their target audience.

kleenex's picture
39569 pencils

I like all three,

writersblog's picture
553 pencils

So what are teenage douche bags into now... Twister? Pokemon? Hold 'em? WoW? GTA? Screw that, I roll with good ol' tic-tac-toe.

morse's picture
17008 pencils

Not feeling it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
216 pencils

not axe at all..

Migzter13's picture
973 pencils

simple.. yet dead on:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

imagineit's picture
550 pencils

it's good and simple but not breathtakingly brilliant like it's previous ads!

luispiter's picture
2756 pencils

i love simple concept... congrats

the_lizard_king's picture
1259 pencils

Very Old school and an art of perfection. I know it breaks the regular AXE advertising code... but yet i love the concept. So simple yet so impressive. Great job.

And then GOD said...
Let there be creativity!!!

manumartin5's picture
1196 pencils

its not for the masses. But it is creative.

Tspot's picture
240 pencils

I get all 3. This one's the best. Yet the tic-tac-toe approach has been done and done again.

spinsarah's picture
110 pencils

I think there's such as thing as making an ad so simple that it lacks the necessary depth which entices its audience with the product... Such is the case with this one.
Also, Axe's ad campaign is normally either epic, inappropriate, or hilarious- and this ad is none of those.

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