Axe: Taxi

The Axe effect
Spray more get more

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Eldad Weinberger
Creative Director: Tal Moravkin
Art Director: Kfir Reuveni
Copywriter: Daniel zaks
Published: December 2010

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9 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

But why taxi's? I don't get it.

sync's picture
sync
106 pencils

whaaat?

kleenex's picture
kleenex
29454 pencils

HUH!?!?!!?!?!?!??!

So If I do not use Axe, I get less taxi service????

DBB's picture
DBB
1218 pencils

No, I think that you need all these taxi numbers cause u have girls all over the place...

Martinez's picture
Martinez
454 pencils

Getting home from your one night stands all over the country, I guess.

Lazarus's picture
Lazarus
1502 pencils

Sigh.

luispiter's picture
luispiter
2756 pencils

i dont like...

Glut's picture
Glut
3947 pencils

mmmmm

MidasTouch's picture
MidasTouch
1024 pencils

Pathetic.
I don't like the idea of "the more you spray the more you have" neither.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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