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Snow angel street

Agency: 
Published/Aired: 
November 2009
Description: 

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Creative Director:Dominic Goldman

Print advertisment created by BBH, United Kingdom for Axe, within the category: Health.

Be prepared this festive season.

Advertising Agency: BBH, London, UK
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson

Comments (21)

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Highest Rated

EGGO's picture
EGGO
Activity Score 354

This feels as if a rape occurred here.

You have to hate advertising in order to truly love it.

dlue's picture
dlue
Activity Score 342

this one isn't as clear as the street one

cheers,
dlue

munirgee's picture
munirgee
Activity Score 454

Sorry I did not get, Can anyone explain me please?

rabbitz's picture
rabbitz
Activity Score 464

get yourself a girlfriend
or maybe an AXE

munirgee's picture
munirgee
Activity Score 454

lol...

silvi's picture
silvi
Activity Score 4172

There are sexual relation marks in the snow.

Starb's picture
Starb
Activity Score 35

did he killed the girl and locked her in that thing ? cause there's only one footsteps path.
the concept is well understandable tough.

busyb's picture
busyb
Activity Score 117

i recall a campaign similar to this, except it used sand as the device. anyone?

picopalqlea's picture
picopalqlea
Activity Score 999

I think this is a completely absurd idea...

firebug's picture
firebug
Activity Score 1113

dont get it...

Migzter13's picture
Migzter13
Activity Score 973

hehe.Dirty as hell. I'd give this a try. LOL

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hagemony's picture
hagemony
Activity Score 335

funny series...lol

picntype's picture
picntype
Activity Score 175

This one is the best in this series, this holds more intrigue factor. other two ads are so obvious.

Guest's picture
Guest

Done 3 years ago! For some other american deodorant. The tracks meet up in the snow and make a snow angel then walk off together. YAWN

rohdyl's picture
rohdyl
Activity Score 66
ichan's picture
ichan
Activity Score 80

nice. very clever... :D racked from behind.. sweet!

freakart's picture
freakart
Activity Score 534

Is it snowing in London?

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture
Guest

Two cents is that the execution of this ad is pretty much shit. And the layout is really leaving a ton of white space for no reason. If you're going to show a close up atleast show the close up with the hand looking larger and in perspective with the product larger and in perspective. But that's just the photography. Concept wise it's fine, I think it would have been nice to leave something behind like ass marks in the snow on the can itself. But overall not bad.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Its a pepper spray to avoid violations?????

"Bright ideas bring better results"

Cheloveco's picture
Cheloveco
Activity Score 54

Esta bueno

rolling.stone's picture
rolling.stone
Activity Score 2741

great, very subtle and nice

had i not seen the other 2, probably I could not have figure it out so easily

best of the bunch

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~ Quite obviously, I have gathered no moss ! ~

EGGO's picture
EGGO
Activity Score 354

This feels as if a rape occurred here.

You have to hate advertising in order to truly love it.

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