Axe: Snow angel car

Be prepared this festive season.

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Creative Director:Dominic Goldman

Advertising Agency: BBH, London, UK
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson

November 2009


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

in Axe style, very good ;-) and funny

nepstein's picture
197 pencils

Haha, I like these, but they're all shot at night, in dark places. If I didn't know this was axe, I might think it was an ad for pepperspray.

Honest Dave's picture
Honest Dave
233 pencils

I agree, they all look like rape ads.

Brain-Art's picture
1101 pencils


silvi's picture
4172 pencils

Image isn´t very clear, but idea is very good.

Guest's picture

I think it would be a little awkward if they weren't at night. Implying sexual relations on the street in broad daylight would be a little weird. So I can see where the at night part came from.

firebug's picture
1113 pencils

get it


ya nice

Guest's picture

So Honest Dave, in spite of there being no signs of struggle in the snow, you still think it looks like rape? Lighten up, they're funny.

Migzter13's picture
973 pencils

more like.. anytime.. anywhere.. hehehehe

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freakart's picture
534 pencils

why there is only one pair of footsteps? girl or dude has wings?


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rolling.stone's picture
2740 pencils

hey, see it on better zoom, there are footprint on left and right side of car


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WillyLatasa's picture
616 pencils

So? Whats the product? Pepper spray or axe?

"Bright ideas bring better results"

corkscrewkibitzer's picture
76 pencils

looks like the polo ambient ads

Lastlab's picture
63 pencils

What's new in this idea?i saw it a lot of time...for a lot of product!

Chopper's picture
1015 pencils

Real spiritual.

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