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Snow angel car

Agency: 
Published/Aired: 
November 2009
8036
Description: 

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Creative Director:Dominic Goldman

Print advertisment created by BBH, United Kingdom for Axe, within the category: Health.

Be prepared this festive season.

Advertising Agency: BBH, London, UK
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson

Comments (16)

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Highest Rated

Chopper's picture
Chopper
Activity Score 1015

Real spiritual.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

in Axe style, very good ;-) and funny

nepstein's picture
nepstein
Activity Score 197

Haha, I like these, but they're all shot at night, in dark places. If I didn't know this was axe, I might think it was an ad for pepperspray.

Honest Dave's picture
Honest Dave
Activity Score 233

I agree, they all look like rape ads.

Brain-Art's picture
Brain-Art
Activity Score 1101

Great

silvi's picture
silvi
Activity Score 4172

Image isn´t very clear, but idea is very good.

Guest's picture
Guest

I think it would be a little awkward if they weren't at night. Implying sexual relations on the street in broad daylight would be a little weird. So I can see where the at night part came from.

firebug's picture
firebug
Activity Score 1113

get it

hahahaha

ya nice

Guest's picture
Guest

So Honest Dave, in spite of there being no signs of struggle in the snow, you still think it looks like rape? Lighten up, they're funny.

Migzter13's picture
Migzter13
Activity Score 973

more like.. anytime.. anywhere.. hehehehe

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

freakart's picture
freakart
Activity Score 534

why there is only one pair of footsteps? girl or dude has wings?

_____________________________________________________________

Creativity!

freakart.lv | Twitter

rolling.stone's picture
rolling.stone
Activity Score 2741

hey, see it on better zoom, there are footprint on left and right side of car

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~ Quite obviously, I have gathered no moss ! ~

WillyLatasa's picture
WillyLatasa
Activity Score 616

So? Whats the product? Pepper spray or axe?

"Bright ideas bring better results"

corkscrewkibitzer's picture
corkscrewkibitzer
Activity Score 76

looks like the polo ambient ads

Lastlab's picture
Lastlab
Activity Score 63

What's new in this idea?i saw it a lot of time...for a lot of product!

Chopper's picture
Chopper
Activity Score 1015

Real spiritual.

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