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Axe Shower Gel: Shower
The Axe effect now in your shower.
Art: Juan Arata
Copywriter: Sebastián Tarazaga
Country: Argentina
Comments
Terrible.
by "terrible" you mean Supa great work! or WTF?
No no no. I really love the axe campaign, but thats dumb, forced and a completely different style. funny artwork is no good idea
Nice idea but terrible execution.
yeah...terrible is the right word!
Okay, so the concept is a little forced even by Axe/Lynx's standard but it really is the execution that kills it... looks to me like someone's been reading too much Photoshop for Dummies!
mmm.. the worst "Axe Effect" campaing ever seen!
I totally agree.
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brandon
www.brandonknowlden.com
Agree with Toro, I think theres a nice idea but execution kills it.
I like the idea alot, not keen on the art direction though.
maybe it's a student work, dont u think?
Its OBVIOUS that it is a student work. Just read the credits.
Cierren su boca creativos baratos... esta buena la realización y más aún para un estudiante. Seguro ninguno de uds es capaz de hacer algo similar... claro no? que fácil que es decir "I like the idea alot, not keen on the art direction though".
Tienes razón... ninguno de nosotros es capaz de hacer algo similar. He visto trabajos de estudiantes considerablemente mejores y mucho mejor ejecutados. Muy literal, noventero y sin una idea sólida de fondo, basta que veas los avisos anteriores desarrollados para el mismo producto y te darás cuenta de lo que hablo.
Good for a student work.
nice
Jajajajajajaja!!!! porqué tanta discusión? este espacio se convirtió en el espacio para desestabilizar la autoestima de muchos profesionales que se esfuerzan por hacer la diferencia, las malas criticas generalmente vienen de pseudocreativos fracasados o cobardes que nunca han puesto un pie en un agencia de publicidad, que nunca han estado frente a un cliente tratando de hacerles ver la realidad del mercado, que fácil es criticar, todo los días es lo mismo, " mala idea" " mal uso del photoshop" "mala ejecución" " ya se había hecho". etc, etc. felicitaciones al estudiante, bastante esfuerzo le tomó esto y eso ya es para felicitarlo.
The word still is terrible. For multiple reasons, which have been mentioned.
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Draw a circle. Then, step out of it.
I agree ist an example of bad art direction, but its really nice idea!
HUH? WHAT IDEA???
"Bowww Wowww"
FAKEEEEEEEEEEEEEs !!!! translated from arabic to english = mmm MEANLESS !!! BORING CHILDISH !!
kinda like 99% of the work from Egypt ;-)
how is it fake? anyone with two functioning eyeballs can see its there isn't it? how much more real do you want? if you mean it isn't an ad which ran then why do you give a shit?
I say show me more student work and scamps, thats where giving a critique actually might be of some benefit. Otherwise we just blow hot air.
'Fake': Sounds to me like your fake ahmed.
Bad, cheesey, and all the above. Would create all kinds of controversy and bad press if it ran. Graphically attention grabbing and munter guys would probably like it. Guess it works then.
== Bring back fags, lard and the biff.
Wow. Way too many of you don't know the difference between idea and execution/art direction.
The idea sucks. No need to even look at execution.
Los que opinaron en español tienen razón, hay que tener criterio para criticar sin destruir, son estudiantes. La idea está buena, la ejecución tiene buenos elementos, creo que el motion blur está de más y para que la gráfica impacte más podría haber más chicas... felicidades igual ***
really good work for student. seriously.
they'd better wear helmets
♥♠
I think that's a great work for a student. Really funny : )
this is just silly
Lynx ads usually are though :/
me being a female may make my opinion bias however lol
No es trabajo de estudiantes.. esto lo vi en vía publica!! y por cierto, no me gusta para nada
::: always look for a second right answer ::
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