31 comments

QJones's picture
QJones
8 pencils

Terrible.

Brainsugar's picture
Brainsugar
1586 pencils

by "terrible" you mean Supa great work! or WTF?

Wordnerd's picture
Wordnerd
6662 pencils

No no no. I really love the axe campaign, but thats dumb, forced and a completely different style. funny artwork is no good idea

Toro's picture
Toro
1007 pencils

Nice idea but terrible execution.

chintan ruparel's picture
chintan ruparel
1516 pencils

yeah...terrible is the right word!

~ old habits die hard, older ones never do ~

The Stu's picture
The Stu

Okay, so the concept is a little forced even by Axe/Lynx's standard but it really is the execution that kills it... looks to me like someone's been reading too much Photoshop for Dummies!

nicoruk's picture
nicoruk

mmm.. the worst "Axe Effect" campaing ever seen!

bknowlden's picture
bknowlden
3647 pencils

I totally agree.

Joe76's picture
Joe76
772 pencils

Agree with Toro, I think theres a nice idea but execution kills it.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like the idea alot, not keen on the art direction though.

We're going to need more lube.

marcellus wallace's picture
marcellus wallace

maybe it's a student work, dont u think?

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

Its OBVIOUS that it is a student work. Just read the credits.

Guest from argentina's picture
Guest from argentina

Cierren su boca creativos baratos... esta buena la realización y más aún para un estudiante. Seguro ninguno de uds es capaz de hacer algo similar... claro no? que fácil que es decir "I like the idea alot, not keen on the art direction though".

¬¬'s picture
¬¬

Tienes razón... ninguno de nosotros es capaz de hacer algo similar. He visto trabajos de estudiantes considerablemente mejores y mucho mejor ejecutados. Muy literal, noventero y sin una idea sólida de fondo, basta que veas los avisos anteriores desarrollados para el mismo producto y te darás cuenta de lo que hablo.

creative420's picture
creative420
279 pencils

Good for a student work.

ward's picture
ward

nice

mario Guerra's picture
mario Guerra
5 pencils

Jajajajajajaja!!!! porqué tanta discusión? este espacio se convirtió en el espacio para desestabilizar la autoestima de muchos profesionales que se esfuerzan por hacer la diferencia, las malas criticas generalmente vienen de pseudocreativos fracasados o cobardes que nunca han puesto un pie en un agencia de publicidad, que nunca han estado frente a un cliente tratando de hacerles ver la realidad del mercado, que fácil es criticar, todo los días es lo mismo, " mala idea" " mal uso del photoshop" "mala ejecución" " ya se había hecho". etc, etc. felicitaciones al estudiante, bastante esfuerzo le tomó esto y eso ya es para felicitarlo.

getconnected2001's picture
getconnected2001
989 pencils

I agree ist an example of bad art direction, but its really nice idea!

puppiepoppy's picture
puppiepoppy
1636 pencils

HUH? WHAT IDEA???

ahmed ragheb's picture
ahmed ragheb
297 pencils

FAKEEEEEEEEEEEEEs !!!! translated from arabic to english = mmm MEANLESS !!! BORING CHILDISH !!

enzo's picture
enzo

kinda like 99% of the work from Egypt ;-)

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

how is it fake? anyone with two functioning eyeballs can see its there isn't it? how much more real do you want? if you mean it isn't an ad which ran then why do you give a shit?

I say show me more student work and scamps, thats where giving a critique actually might be of some benefit. Otherwise we just blow hot air.

'Fake': Sounds to me like your fake ahmed.

We're going to need more lube.

Maxwedge's picture
Maxwedge
558 pencils

Bad, cheesey, and all the above. Would create all kinds of controversy and bad press if it ran. Graphically attention grabbing and munter guys would probably like it. Guess it works then.

laylowmoe's picture
laylowmoe
328 pencils

Wow. Way too many of you don't know the difference between idea and execution/art direction.

The idea sucks. No need to even look at execution.

azael's picture
azael
73 pencils

Los que opinaron en español tienen razón, hay que tener criterio para criticar sin destruir, son estudiantes. La idea está buena, la ejecución tiene buenos elementos, creo que el motion blur está de más y para que la gráfica impacte más podría haber más chicas... felicidades igual ***

Moises Cho's picture
Moises Cho

really good work for student. seriously.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

they'd better wear helmets
♥♠

hjc's picture
hjc

I think that's a great work for a student. Really funny : )

caz's picture
caz

this is just silly

Lynx ads usually are though :/

me being a female may make my opinion bias however lol

Cristyan's picture
Cristyan
32 pencils

No es trabajo de estudiantes.. esto lo vi en vía publica!! y por cierto, no me gusta para nada

:

Guest's picture
Guest

Retarded terrible.

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