Axe Shower Gel: Martina
If you use a woman's soap, you'll smell like one.
Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya
Other additional credits: Juanita Delgado, Natalia Franco
Published: February 2009
6 Comments
concept nice, execution weak. nice try.
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I think these are great. Good Job.
what if you want to smell like a girl?
You will need to choose a different shower gel.
Its weak because most body wash the smells wear off anyway so your gonna smell like you