17 comments

dehcar's picture
dehcar
32 pencils

vous etes surs que cette pub est passé a dubai??
je les croyais trop strict en ce qui concerne la nudité et les femme dans les pub

are you sure this add was published in dubai???
i thought they were too stric towards nudity and women in advertising
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new, young & hungry

ivan's picture
ivan

I'm pretty sure it wasn't.

Ivan Raszl, admin of AotW

FAHAD's picture
FAHAD
85 pencils

I haven't see them, but for sure it's been finalized for some other region

dehog's picture
dehog
14 pencils

it's the location of the advertising agency, not where these were rolled out !

Demonic's picture
Demonic
2 pencils

They were released in Lebanon although they'll also be in other markets very soon. As they have to work in different countries with stricter laws, we also shot 'safe' versions, with closed shirts.

Idea machine's picture
Idea machine
166 pencils

Ok help me here, why does she want to get dirty is it to be washed with Axe which is a male shower gel or is it a play on words of being dirty in the bedroom aswell???

addyhoch10's picture
addyhoch10
2592 pencils

maybe she drew the glasses and the stache on her face in order to look so incredibly unsexy that her lover will allow her to use his axe shower gel (which he usually doesn't share with anybody else)
no clue, really

kalpesh78's picture
kalpesh78
2580 pencils

WOw I love this campaign. they should've put some phone nos ;)

ideas....30 minutes nahi toh free.

Spanky's picture
Spanky
4899 pencils

there's a step or two missing in the logic.

Punch's picture
Punch
614 pencils

El Concepto "Cualquier excusa...blah, blah", es una manera re usada para acomodar cualquier idea.

La dirección de arte: DEPUTAMADRE!

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

kandi's picture
kandi
204 pencils

any excuse to shoot sexy women in sexy poses, i wud say.

Chris's picture
Chris
1987 pencils

those dubai birds are well fit

shaft_drive's picture
shaft_drive
273 pencils

Axe is introducing another variant - toothpaste. The line for that goes 'More than a mouthful'. In that campaign, women draw things all over their boobies etc. After that they'll probably come out with a briefs...

no-ideas-original's picture
no-ideas-original
106 pencils

I think this might have worked better had there been two girls, covered in mud... possibly wrestling?

perimosh's picture
perimosh
24 pencils

Vega Olmos Ponce debe ser la agencia, tienen Unilever internacional.

La mentira bien escrita suele ser corajuda.

remore's picture
remore
6 pencils

any ads, wait let me correct myself. anyTHING with hot sexy chicks is a winner in my book. Sorry i'm sucker when it comes to the concept "sex sells"

hehe

LucasPS's picture
LucasPS
523 pencils

im thinking a houndred examples better than they use here, i think its cultural issues but, a moustache girl its not sexy, a bird pooped girl its grose.
I dont know, sex is different in argentina. Up to i know.

Bad English, i know...

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