Axe Shower Gel: Marker
Any excuse to get dirty.
Axe shower gel.
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Producer: Caroline Symmonds
Photographer: Clive Stewart
17 comments
vous etes surs que cette pub est passé a dubai??
je les croyais trop strict en ce qui concerne la nudité et les femme dans les pub
are you sure this add was published in dubai???
i thought they were too stric towards nudity and women in advertising
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new, young & hungry
I'm pretty sure it wasn't.
Ivan Raszl, admin of AotW
I haven't see them, but for sure it's been finalized for some other region
it's the location of the advertising agency, not where these were rolled out !
They were released in Lebanon although they'll also be in other markets very soon. As they have to work in different countries with stricter laws, we also shot 'safe' versions, with closed shirts.
Ok help me here, why does she want to get dirty is it to be washed with Axe which is a male shower gel or is it a play on words of being dirty in the bedroom aswell???
maybe she drew the glasses and the stache on her face in order to look so incredibly unsexy that her lover will allow her to use his axe shower gel (which he usually doesn't share with anybody else)
no clue, really
WOw I love this campaign. they should've put some phone nos ;)
ideas....30 minutes nahi toh free.
there's a step or two missing in the logic.
El Concepto "Cualquier excusa...blah, blah", es una manera re usada para acomodar cualquier idea.
La dirección de arte: DEPUTAMADRE!
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
any excuse to shoot sexy women in sexy poses, i wud say.
those dubai birds are well fit
Axe is introducing another variant - toothpaste. The line for that goes 'More than a mouthful'. In that campaign, women draw things all over their boobies etc. After that they'll probably come out with a briefs...
I think this might have worked better had there been two girls, covered in mud... possibly wrestling?
Vega Olmos Ponce debe ser la agencia, tienen Unilever internacional.
La mentira bien escrita suele ser corajuda.
any ads, wait let me correct myself. anyTHING with hot sexy chicks is a winner in my book. Sorry i'm sucker when it comes to the concept "sex sells"
hehe
im thinking a houndred examples better than they use here, i think its cultural issues but, a moustache girl its not sexy, a bird pooped girl its grose.
I dont know, sex is different in argentina. Up to i know.
Bad English, i know...