Axe Shower Gel: Floor Plan

Advertising Agency: Lowe MENA, Dubai, UAE
Creative Director / Art director: Rua Perston


Oren's picture
91 pencils

Ok.. So ?
I got a big bathroom .. and ?
Does it mean that it's full with girl's ?
That i like taking bath's so much so i build a big bathroom ?
All of the above .. Other ?
Or maybe it's me and i'm missing something..

I think that the idea isn't working so clearly ..
Maybe could work better with a better art ..

Saw so much more better ads for this product.

Oren's picture
91 pencils

Maybe if you put a line near the product that's says ..
"Make room for the big pleasure in life"

But then again .. It might be too big of a promish for axe.

Dont know.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Maybe it's just garbage.

gopalgoud's picture
38 pencils

very good

Kanti's picture
48 pencils

Big bathroom cause lots of chics maybe? Like it.

whitespace's picture
1953 pencils

I thought a much better one would be to use 'bedroom' in every room.

Joe76's picture
772 pencils

I thought that was the idea until I enlarged the image. Would work better

Guest's picture

Your thought is bang on. Bedroom in every room makes sense.

Desi's picture
1052 pencils

These is called formula advertising. Historically similar executions have won (remember those over done world maps). Except in this case the ad says nothing. Agreed with whitespace about making bedroom in everyroom, but isn't axe overdone? Guys let's see something new, not something which has been done to death and more better.

Oren's picture
91 pencils

The bedroom In everyroom wont work here cause its an axe shower gel / shampoo
and not a deodorant so it's have 2 do something with the shower.

the_ashlands's picture
1394 pencils

...more better?

Eagle's picture
34 pencils

The blueprint images have been used to death.

thecharles's picture
104 pencils

Do bad ad's like this work in the UAE, if so what am I doing in a country where you need talent? Life could be easier

nemesis's picture
761 pencils

I think it's cool. True, Axe has done some better ads, but this one works just fine.

rainman's picture
267 pencils

this is the weakest of the Axe ads that I have seen. They set the bar pretty high for themselves.

addyhoch10's picture
2592 pencils

i agree with drunkard:

drunkard's picture
113 pencils

What about bedroom??... Idea will remain the same... LAME.

Guest's picture

takes some getting around of.

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