Axe Shower Gel: Danielle

If you use a woman's soap, you'll smell like one.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Illustrator: Germán Olaya
Other additional credits: Juanita Delgado, Natalia Franco
Published: February 2009

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11 comments

capywriter's picture
capywriter
5511 pencils

it would be better and much more on target when used for AXE Instinct, cause that one is explicitly directed to 'real men'

Guest's picture
Guest

Shouldn't they of made the entire name flowery? Would of worked great... now it's just, meh.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Aquí lo mejor es el concepto, y es de Ponce Buenos Aires.
La ejecución me parece que no está al nivel del comercial.

Chief Creative Director Nexus BBDO

Guest's picture
Guest

another good axe ad, not done by BBH ny

Guest's picture
Guest

tan horrible como la cara de margarita

Guest's picture
Guest

Comentario tan estúpido el de este tipo. Si usted no lo sabe, estoy seguro que ella sabe que es 100000000 veces mejor que usted cabrón.,,. Si se atreve postee su book para ser juzgado, o al menos una pieza. O es tan malo cabrón que ni siquiera se lo dejan subir a esta página

bayron1989's picture
bayron1989

heeeee, quieto margarito, estas como bravo??

Guest's picture
Guest

Pero q es este odio caray

Guest's picture
Guest

Sin odio por favor

Guest's picture
Guest

mantense dale dale....meto plata por el que bravio de segundo.

ginition's picture
ginition
4 pencils

es un buen anuncio, tal vez si esta muy separado de lo acostumbrado con la imagen de axe, no sera que eso es lo que quieren?

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