Any excuse to get dirty.
Axe shower gel.
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Producer: Caroline Symmonds
Photographer: Clive Stewart
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5 Comments
somehow i get the impression that the usp of axe shower gel is its washing efficiency.
it would take a while to get this marker off with conventional shower gel.
I think that might be the idea.
Doin' it for the points
oh, i thought axe was about attracting women.
She covers herself in a marker that is hard to clean off, so that you and her can take a long shower together, scrubbing and wot not.
Doin' it for the points
surprisingly it looks pretty windy in the office... or is it a nursery?? (judging by those bears on the wall...).
dang, i'd go to that nursery!!