Axe Shower Gel: Birds
Any excuse to get dirty.
Axe shower gel.
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Producer: Caroline Symmonds
Photographer: Clive Stewart


18 Comments
nooon!! celle là est dégoutante, les autres je veux bien, mais pas celle la. la compagne aurait pu s'arreter avec les autres.
noooo!! this one is disgusting, the other ones are quite fine, but not this one. the compaign should have been stopped with the other ones
____________________________________________________________________________________________________________
new, young & hungry
You never know what turns people on. I can't comprehend how, but feces is a fetish.
Ivan, just because the ad is made by a multinational agency doesn't always mean they are good. For some constructive criticism, for one thing, the girl looks very awkward in her pose. Second if she is really holding that bread in her hand, her hand wouldn't be as intact instead would be covered with blood by the constant poking by the pigeons. Third I think the obsession idea in the ads has been done to death. I am so bored with the lack of idea from Dubai.
That's true. Big brands don't guarantee great results. But because of their resources, it is more likely. I'm talking in general.
If you are trying to win an award I have two tips for you:
1) Stay away from such great winners as PS2, Axe, Nike, Guiness, Mini, etc. the benchmark is too high right now.
2) If you do have the balls and you are trying to be better than what we already saw for PS2, Axe, Nike, Guiness, Mini, you have to do a looooooooot better than this campaign.
I comment the comments
I've got two tips for you:
1) f*ck
1) off
This is about ads of the world, not about award winners of the world. If this ran in the UAE then I think that is worth an award itself.
Go easy with wording please. :)
Ivan, my apologies.
Np. Just want to keep it civil. :)
Dear friend,
I said "If" you are trying to win an award so "if" you are not trying to win an award, and you are ok with mediocre, don´t listen to me...
Best regards.
I comment the comments
I'm sure you win awards all the time. Yawn...
okay, maybe this one's silly billy enough to make some kids gossip about it.
the other ones are abstruse and plain boring.
Silly billy! LOL! That comment is flippin' awesome!
Agency : Lowe MENA
Country : United Arab Emirates
Creatives: Dominic Stallard & Clinton Manson (Creative Director)
Dominic Stallard (Art Director)
Clinton Manson (Copywriter)
aroline Symmonds (Producer)
Photographer: Clive Stewart
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Thanks again! :)
though this might be disgusting...but i think this one is the most relevant.
let me guess, the girls are making excuse to get dirty, so the guy would shower them using axe?
Note to the models: Honeys, you can go and buy some of your own, it's in the supermarkets, and on drug store shelves everywhere. Now get off that wall and go shake your head a bit. You don't have to get birds to poop on you for an excuse to have a shower. Honestly. Were you raised by wolves?
thats grose and ruins the hell out all the campain. The creatives should go to jail. It was a prety fine campain, why are putting shit in the middle????
Todos somos ignorantes, pero no todos ignoramos lo mismo.