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Axe Shower Gel: Birds

Axe Shower Gel: Birds
Your rating: None Average: 2.8 (4 votes)

Any excuse to get dirty.
Axe shower gel.

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Producer: Caroline Symmonds
Photographer: Clive Stewart

18 Comments

dehcar's picture 32 pencils

nooon!! celle là est dégoutante, les autres je veux bien, mais pas celle la. la compagne aurait pu s'arreter avec les autres.

noooo!! this one is disgusting, the other ones are quite fine, but not this one. the compaign should have been stopped with the other ones
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new, young & hungry

ivan's picture

You never know what turns people on. I can't comprehend how, but feces is a fetish.

girlinturrupted's picture 2 pencils

Ivan, just because the ad is made by a multinational agency doesn't always mean they are good. For some constructive criticism, for one thing, the girl looks very awkward in her pose. Second if she is really holding that bread in her hand, her hand wouldn't be as intact instead would be covered with blood by the constant poking by the pigeons. Third I think the obsession idea in the ads has been done to death. I am so bored with the lack of idea from Dubai.

ivan's picture

That's true. Big brands don't guarantee great results. But because of their resources, it is more likely. I'm talking in general.

DarkSide's picture 1027 pencils

If you are trying to win an award I have two tips for you:

1) Stay away from such great winners as PS2, Axe, Nike, Guiness, Mini, etc. the benchmark is too high right now.
2) If you do have the balls and you are trying to be better than what we already saw for PS2, Axe, Nike, Guiness, Mini, you have to do a looooooooot better than this campaign.

I comment the comments

Toro's picture 1013 pencils

I've got two tips for you:

1) f*ck
1) off

This is about ads of the world, not about award winners of the world. If this ran in the UAE then I think that is worth an award itself.

ivan's picture

Go easy with wording please. :)

Toro's picture 1013 pencils

Ivan, my apologies.

ivan's picture

Np. Just want to keep it civil. :)

DarkSide's picture 1027 pencils

Dear friend,
I said "If" you are trying to win an award so "if" you are not trying to win an award, and you are ok with mediocre, don´t listen to me...
Best regards.

I comment the comments

Toro's picture 1013 pencils

I'm sure you win awards all the time. Yawn...

addyhoch10's picture 2599 pencils

okay, maybe this one's silly billy enough to make some kids gossip about it.
the other ones are abstruse and plain boring.

ellehcimeo's picture 3534 pencils

Silly billy! LOL! That comment is flippin' awesome!

DDBill's picture 120 pencils

Agency : Lowe MENA
Country : United Arab Emirates
Creatives: Dominic Stallard & Clinton Manson (Creative Director)
Dominic Stallard (Art Director)
Clinton Manson (Copywriter)
aroline Symmonds (Producer)
Photographer: Clive Stewart

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

ivan's picture

Thanks again! :)

adsux's picture 50 pencils

though this might be disgusting...but i think this one is the most relevant.
let me guess, the girls are making excuse to get dirty, so the guy would shower them using axe?

ellehcimeo's picture 3534 pencils

Note to the models: Honeys, you can go and buy some of your own, it's in the supermarkets, and on drug store shelves everywhere. Now get off that wall and go shake your head a bit. You don't have to get birds to poop on you for an excuse to have a shower. Honestly. Were you raised by wolves?

LucasPS's picture 523 pencils
1

thats grose and ruins the hell out all the campain. The creatives should go to jail. It was a prety fine campain, why are putting shit in the middle????

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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