Axe Shower Gel: Bathtub

The AXE effect

Advertising Agency: Lowe MENA, United Arab Emirates
Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Photographer: Clive Stewart

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27 comments

Rog's picture
Rog
6094 pencils

Nice thought.
Very nice thought.
Even if she'd have to be a dwarf.

>>>> That's not an ad. THIS is an ad.

kre8's picture
kre8
989 pencils

ha.
yyyeeeeeeaaaaaahhhhhhhhhhhhhhh.
like this ever ran in the middle east......haha.
good, though.

buy by bye's picture
buy by bye
544 pencils

boooooooooooooooooooooooooooring

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

It's shower gel. Great thinking, dwarfs are cute.

"Pastes like shit."

alter ego's picture
alter ego
20 pencils

Sad to see a really cool brand like AXE being degraded into cheep sex toy. No wit, no smartness.

No wonder frank lowe left the agency.

thirty6chambers's picture
thirty6chambers
1464 pencils

i didn't know axe was such a classy brand.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i like it.
then you see the idea on the scond view

slim's picture
slim
1047 pencils

Brilliant! Most guys will love it, most girls will hate it, but then that's Axe.

B128's picture
B128
392 pencils

Very nice. Luv it.

Kay's picture
Kay
161 pencils

Bravo! Bravo!! Bronze!

focus group's picture
focus group
146 pencils

Not the best axe ad, but still very funny. Good job!

Punch's picture
Punch
614 pencils

El efecto Axe. Otro mas de la linea que tanto conocemos. Mas de lo mismo no merece un bronce.
No soy el que pone los premios. Solo basta con observar la trayectoria de la marca como para
darse cuenta.

"no silencies lo que no sabes expresar".

Disco Munky's picture
Disco Munky
3900 pencils

Weeeeeeeak

;-{

Doin' it for the points

Communion's picture
Communion
69 pencils

oooooooooooooverly done!

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
40 pencils

PA VARIAR UNA DE AXE BUUUUUUUUUUUUUUUU

DanteFarla's picture
DanteFarla
40 pencils

First idea. Student work
4/10

gooshpa00's picture
gooshpa00
10 pencils

That is faker than fake can get. The Axe/Lynx brand wouldn't run this in the west, never mind in an area as touchy as the Middle East.

You've gotta be kidding me that people think they can build careers on this scam stuff.

adcook's picture
adcook
156 pencils

The entire industry in the region are building careers off scam work. The Dubai Lynx awards were testement to that very fact, hardly any of that stuff ever ran.
I mean does that fact that the Axe towel appeared in the mens room at Lowe Mena's office qualify it as having run? No, and what about the Chiquita Banana radio
ads that won Grand Prix - A JOKE!

The client's in the Middle East are not mature enough to recognize what a bloody idea is, let alone let one run. The industry is fooling itself there.

adcook's picture
adcook
156 pencils

SCAM...Smells like LOWE Mena should throw the towel in and confess.
^
(didn't run either)

phantom_2015ad's picture
phantom_2015ad
20 pencils

lol ... thy cud have made the bath tub a little longer ... less a drawf is lyin beneath that layer of froth hehehe

otto54's picture
otto54
381 pencils

next please!

slammary's picture
slammary
216 pencils

AXE alway shows us a result rediculous, but the reason is still zero.
For this one, the shampoo ?
AXE, so pitty.

mrtalented's picture
mrtalented
2175 pencils

nice concept. bad art direction.

vision's picture
vision
16 pencils

no ! effective................!

ralfov's picture
ralfov

i'm just asking myself how the water got inside the bathtub :D

longeranduncut's picture
longeranduncut

i'm just asking myself how the water got inside the bathtub :D

Faheem Shaikh's picture
Faheem Shaikh
4 pencils

Waoo!!!

Not enough to show..
Not enough to Hide....

A Good one..

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