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Axe Shower Gel: Bathtub
The AXE effect
Advertising Agency: Lowe MENA, United Arab Emirates
Creative Directors: Dominic Stallard, Clinton Manson
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Photographer: Clive Stewart
Via: ibelieveinadv
Comments
Nice thought.
Very nice thought.
Even if she'd have to be a dwarf.
>>>> That's not an ad. THIS is an ad.
ha.
yyyeeeeeeaaaaaahhhhhhhhhhhhhhh.
like this ever ran in the middle east......haha.
good, though.
boooooooooooooooooooooooooooring
It's shower gel. Great thinking, dwarfs are cute.
"Pastes like shit."
Sad to see a really cool brand like AXE being degraded into cheep sex toy. No wit, no smartness.
No wonder frank lowe left the agency.
i didn't know axe was such a classy brand.
i like it.
then you see the idea on the scond view
Brilliant! Most guys will love it, most girls will hate it, but then that's Axe.
Very nice. Luv it.
Bravo! Bravo!! Bronze!
Not the best axe ad, but still very funny. Good job!
El efecto Axe. Otro mas de la linea que tanto conocemos. Mas de lo mismo no merece un bronce.
No soy el que pone los premios. Solo basta con observar la trayectoria de la marca como para
darse cuenta.
Weeeeeeeak
;-{
oooooooooooooverly done!
PA VARIAR UNA DE AXE BUUUUUUUUUUUUUUUU
First idea. Student work
4/10
That is faker than fake can get. The Axe/Lynx brand wouldn't run this in the west, never mind in an area as touchy as the Middle East.
You've gotta be kidding me that people think they can build careers on this scam stuff.
The entire industry in the region are building careers off scam work. The Dubai Lynx awards were testement to that very fact, hardly any of that stuff ever ran.
I mean does that fact that the Axe towel appeared in the mens room at Lowe Mena's office qualify it as having run? No, and what about the Chiquita Banana radio
ads that won Grand Prix - A JOKE!
The client's in the Middle East are not mature enough to recognize what a bloody idea is, let alone let one run. The industry is fooling itself there.
SCAM...Smells like LOWE Mena should throw the towel in and confess.
^
(didn't run either)
lol ... thy cud have made the bath tub a little longer ... less a drawf is lyin beneath that layer of froth hehehe
next please!
AXE alway shows us a result rediculous, but the reason is still zero.
For this one, the shampoo ?
AXE, so pitty.
nice concept. bad art direction.
no ! effective................!
i'm just asking myself how the water got inside the bathtub :D
i'm just asking myself how the water got inside the bathtub :D
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