Axe: Shaved
I shaved for today.
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.
Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff
25 Comments
kind of funny. not nearly enough as the other Axe ads, but it will do...
"U think it's perfect?! Press delete and start again!"
haha really cool!! Great copy, great art, great ad!
Subliminal and sexy thats Axe enough for me.
que sera sera
Thoughtful and Indepth
This is a classy, clever campaign. Great job
Ha - brilliant incitful, and leaving the viewer some room for interpretation..
www.jpmountford.com
www.jpmountford.com
Interesting.Nice copy
sex, still sells
The man who stops advertising to save money is like the man who stops the clock to save time
great idea
Am I missing something. One is suitable, one is not...? But both the bubbles are empty...?
Please explain....
Am I missing something...? One is suitable for audiences, one is not...? But both thought bubbles are empty?
The bubble in the lower part of the ad can be used in the bubble of the guy or the girl, depending on which AXE you are using.
great rack
it's pretty. pretty cool!
great concept.. but.. why today? am i missing something?
great concept.. but.. why today? not tonight? am i missing something?
which 1 suitable for general audiences?? is other 1 a delay spray or wht? lol for the 1st i thought by putting on axe it makes u think blank
Creativity is a natural extension of our enthusiasm
great concept.. but.. why today? not tonight? am i missing something?
its a translation mistake
Don't understand...
Best ad I´ve seen in many time. Great graphic solution.
yeah right...because you made it
um, something about tits...erm, did i mention the tits? so, tits, right?
nice tits.
Love it,
what ad??! DID U SEE HER?!??
very smart