Axe: Shaved

I shaved for today.
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff

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25 comments

Mandark's picture
Mandark
407 pencils

kind of funny. not nearly enough as the other Axe ads, but it will do...

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest

haha really cool!! Great copy, great art, great ad!

samwanzer28's picture
samwanzer28
313 pencils

Subliminal and sexy thats Axe enough for me.

mitchelle2child's picture
mitchelle2child
87 pencils

Thoughtful and Indepth

Guest's picture
Guest

This is a classy, clever campaign. Great job

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Ha - brilliant incitful, and leaving the viewer some room for interpretation..

www.jpmountford.com

Guest's picture
Guest

Interesting.Nice copy

TRICKY's picture
TRICKY
3921 pencils

sex, still sells

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

great idea

Guest's picture
Guest

Am I missing something. One is suitable, one is not...? But both the bubbles are empty...?
Please explain....

Guest's picture
Guest

Am I missing something...? One is suitable for audiences, one is not...? But both thought bubbles are empty?

Guest's picture
Guest

The bubble in the lower part of the ad can be used in the bubble of the guy or the girl, depending on which AXE you are using.

Guest's picture
Guest

great rack

Guest's picture
Guest

it's pretty. pretty cool!

Guest's picture
Guest

great concept.. but.. why today? am i missing something?

Guest's picture
Guest

great concept.. but.. why today? not tonight? am i missing something?

Emran Hayat's picture
Emran Hayat
832 pencils

which 1 suitable for general audiences?? is other 1 a delay spray or wht? lol for the 1st i thought by putting on axe it makes u think blank

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

great concept.. but.. why today? not tonight? am i missing something?

its a translation mistake

Guest's picture
Guest

Don't understand...

Guest's picture
Guest

Best ad I´ve seen in many time. Great graphic solution.

Zeus's picture
Zeus
912 pencils

yeah right...because you made it

Guest's picture
Guest

um, something about tits...erm, did i mention the tits? so, tits, right?

nice tits.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Love it,

Guest's picture
Guest

what ad??! DID U SEE HER?!??

youngilvy's picture
youngilvy
135 pencils

very smart

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