Axe: Sexy

That special something some people have.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Ricardo Armentano, Luigi Ghidotti
Client Services Director: Vanina Rudaeff
Art Director: Martin Insua
Copywriter: Ezequiel Soules
Group of Brands Director: Javier Passerieu
Account Supervisor: Francisco Odriozola
Account Executive: Carolina Brancos
Planning Director: Marina Pen
Audiovisual Department Director: Roberto Carsillo
Agency Producer: Jose Silva
Photographer: Jem Mitchell

June 2014


kleenex's picture
40638 pencils

Concept is not that bad, execution is not that great.

Reality Check's picture
Reality Check
2334 pencils

Axe Black is a campaign that is just as quirky as it is brilliant.

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