Axe: Puppy effect

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio

13 comments

mpared's picture
mpared
562 pencils

these are sooooooooo coool well done

palls's picture
palls
164 pencils

Another weak execution. Do you people hold dogs like this instead of taking them for a walk ?

"selling is advertisment"

Guest's picture
Guest

I guess you know how to hold a dog???

I would like to know if u would do better...

Guest's picture
Guest

so i think winner is the axe effect, which i think is the idea

Guest's picture
Guest

jajajajaja...
Great. But with a cat the ad would be greater.
www.vamosfalarmal.com.br

Guest's picture
Guest

This sucks, where is the creativity?

Guest's picture
Guest

puppy effect wins! awww

Guest's picture
Guest

so thats puppy??

VRB-PRO's picture
VRB-PRO
14 pencils

catches the eye, cool

CurryJ's picture
CurryJ
955 pencils

Damn, if that's a puppy, then I'm brad pitt! No way man.

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I think; therefore I am

Guest's picture
Guest

it ain't puppy, it's a huge dog
at first i thought the guy in left smells like dog so he could be very smelly

xprompt's picture
xprompt
32 pencils

What's this?

Guest's picture
Guest

Esa ejecución ya ha sido usada para una campaña en contra del abuso infantil en México

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