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Axe: Puppy effect

Axe: Puppy effect
Your rating: None Average: 2 (11 votes)

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio

13 Comments

mpared's picture 570 pencils

these are sooooooooo coool well done

palls's picture 164 pencils
3

Another weak execution. Do you people hold dogs like this instead of taking them for a walk ?

"selling is advertisment"

Guest's picture

I guess you know how to hold a dog???

I would like to know if u would do better...

Guest's picture

so i think winner is the axe effect, which i think is the idea

Guest's picture

jajajajaja...
Great. But with a cat the ad would be greater.
www.vamosfalarmal.com.br

Guest's picture

This sucks, where is the creativity?

Guest's picture

puppy effect wins! awww

Guest's picture

so thats puppy??

VRB-PRO's picture 14 pencils
7

catches the eye, cool

CurryJ's picture 959 pencils

Damn, if that's a puppy, then I'm brad pitt! No way man.

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I think; therefore I am

Guest's picture
1

it ain't puppy, it's a huge dog
at first i thought the guy in left smells like dog so he could be very smelly

xprompt's picture 32 pencils

What's this?

Guest's picture

Esa ejecución ya ha sido usada para una campaña en contra del abuso infantil en México

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