PRESENTSCLIO 2013

Axe: Petrol

New Axe Anarchy for him + for her
Unleash the chaos

Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran
Published: February 2012

19 comments

simonds08's picture
simonds08
598 pencils

he is amazed she is pumping her own gas and she is amazed to see a time traveler? either way this looks dangerous.

Billoughsby's picture
Billoughsby
5091 pencils

She's spilling Sprim all over the place.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

They'll blow ub, Billo!!!

Will Think for Salary

simonds08's picture
simonds08
598 pencils

sprim is more yellow

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not bad

advertising ninja's picture
advertising ninja
589 pencils

i think its a winner.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

funny! big plus for art-direction!

thedesignaddict's picture
thedesignaddict
5391 pencils

Lovely.

Muratsuyur's picture
Muratsuyur
67 pencils

best of three..

ideas creator's picture
ideas creator
83 pencils

nice concept

kleenex's picture
kleenex
28628 pencils

To me the people do not even look real at all.

andylefty's picture
andylefty
4533 pencils

Like it!

SoCH_TO's picture
SoCH_TO
953 pencils

I think Its cool guys !!

Live with Passion

wonwaywoo's picture
wonwaywoo
91 pencils

Good.very clear.

Eight's picture
Eight
148 pencils

stupidito

reginamor's picture
reginamor
8 pencils

this one like me too, you can imagine what can happen if they approach

Manoma's picture
Manoma
1093 pencils

Not enough spontaneous for me... too articulated.
Just 2 stars for the planner, and the client, to defend this concept...
but nothing fot creation.

Michaelsmagic's picture
Michaelsmagic
261 pencils

cool art

pindaro's picture
pindaro
526 pencils

thumbs up

Log in or register to post comments