Axe: Periodic table
Advertising Agency: Lowe/SSP3-Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Esteban Sosnitsky, Zumo
Agency Producer: Sonia Llanos
Other Additional Credits: Juanita Delgado, Natalia Franco
30 Comments
I don't like it. Not to mention that it looks like p0rn website template layout.
How do you know?????
Predictable question.
Agreed
even better...men looooooooooove porn.
La idea esta dentro de la estrategia global de Axe, por lo tanto felicitaciones por el concepto
Blashyrkh! True!
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Spectacular work. Each girl name is correctly placed on each of the elements Letter code. Excellent creative work.
A guy is a guys gentlemen, there is nothing wrong with it looking like a porn website template layout.
poor design
true. axe ads starts to be extr. boring.
For the fame!
yes!
Well I like it; it fits in well with the nerd. However, although the girls are hot, they look more like their posing for fashion shoots. If they looked like "real" hot girls, with pilloried photos or armature looking photos, this advert would have worked a lot better.
and axe stings.. so...
Great copy
I disagree. You see a coconut? then you have the copy: This is a coconut...
model agency buy out )
Hmmm. A bit strained and punny for me. "love is a matter of chemistry...." Not one of my favourites from this campaign.
c'mon guys!
this is good ideation and good thinking.
AXE ads have never been this different!
they showed me a picture & i laughed
dignity has never been photographed
Is a good thought but is really ugly to see and the copy is useless, don't add nothing to the concept and is there to say the same thing you see on the visual.
they just spend time to find the names of the girls.
wow.
maybe too literal? Still a good try...
muy buena!!...y me encanta el copy...felicidades
not so done.
That could be the new website interface.. Each face, clickable, with photo gallery, respective deodorants used and what nots.. Could be fun!!
nice idea, using periodic table is really nice and the copy too.
es una porqueria , les quedo una chimba de mal jajjajajajja
i dont think so , predictable no good
que porqueria
nice copy, weak art direction.