Axe: Periodic table

Advertising Agency: Lowe/SSP3-Bogotá, Colombia
Executive Creative Director: Jose Miguel Sokoloff
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Photographer: Esteban Sosnitsky, Zumo
Agency Producer: Sonia Llanos
Other Additional Credits: Juanita Delgado, Natalia Franco

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30 comments

Blashyrkh's picture
Blashyrkh
32701 pencils

I don't like it. Not to mention that it looks like p0rn website template layout.

Guest's picture
Guest

How do you know?????

Blashyrkh's picture
Blashyrkh
32701 pencils

Predictable question.

just write's picture
just write
653 pencils

Agreed

mauroxxx's picture
mauroxxx
539 pencils

even better...men looooooooooove porn.

Guest's picture
Guest

La idea esta dentro de la estrategia global de Axe, por lo tanto felicitaciones por el concepto

alexander_bickov's picture
alexander_bickov
3279 pencils

Blashyrkh! True!

Guest's picture
Guest

Spectacular work. Each girl name is correctly placed on each of the elements Letter code. Excellent creative work.

A guy is a guys gentlemen, there is nothing wrong with it looking like a porn website template layout.

Guest's picture
Guest

poor design

tytunio's picture
tytunio
83 pencils

true. axe ads starts to be extr. boring.

For the fame!

federo's picture
federo
781 pencils

yes!

Guest's picture
Guest

Well I like it; it fits in well with the nerd. However, although the girls are hot, they look more like their posing for fashion shoots. If they looked like "real" hot girls, with pilloried photos or armature looking photos, this advert would have worked a lot better.

Guest's picture
Guest

and axe stings.. so...

Guest's picture
Guest

Great copy

Donald Draper's picture
Donald Draper
137 pencils

I disagree. You see a coconut? then you have the copy: This is a coconut...

rkdigital's picture
rkdigital
116 pencils

model agency buy out )

Guest's picture
Guest

Hmmm. A bit strained and punny for me. "love is a matter of chemistry...." Not one of my favourites from this campaign.

tirthomitro's picture
tirthomitro
2724 pencils

c'mon guys!
this is good ideation and good thinking.
AXE ads have never been this different!

they showed me a picture & i laughed
dignity has never been photographed

talkingisfree's picture
talkingisfree
2576 pencils

Is a good thought but is really ugly to see and the copy is useless, don't add nothing to the concept and is there to say the same thing you see on the visual.

satpal's picture
satpal
137 pencils

they just spend time to find the names of the girls.

cmotan's picture
cmotan
189 pencils

wow.

Donald Draper's picture
Donald Draper
137 pencils

maybe too literal? Still a good try...

Zeus's picture
Zeus
912 pencils

muy buena!!...y me encanta el copy...felicidades

Vincent.Lu's picture
Vincent.Lu
8 pencils

not so done.

ruSh.Me's picture
ruSh.Me
109 pencils

That could be the new website interface.. Each face, clickable, with photo gallery, respective deodorants used and what nots.. Could be fun!!

Guest's picture
Guest

nice idea, using periodic table is really nice and the copy too.

Guest's picture
Guest

es una porqueria , les quedo una chimba de mal jajjajajajja

Guest's picture
Guest

i dont think so , predictable no good

Guest's picture
Guest

que porqueria

julian.l's picture
julian.l
56 pencils

nice copy, weak art direction.

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