Axe / Lynx: Fireworks

New Axe Anarchy for him + for her
Unleash the chaos

Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran

Published: 
February 2012

18 comments

simonds08's picture
simonds08
598 pencils

boooo!

edit: this situation makes no sense. why would a girl with a brown bag full of fire works wearing the cleanest, brightest dress known to man be in a grungy shop in the first place?

Tejónidas's picture
Tejónidas
246 pencils

because of Axe!
totally works

simonds08's picture
simonds08
598 pencils

still not buying it. i prefer old spice!

Roger Keynes's picture
Roger Keynes
5498 pencils

Check out the tvc. All will be revealed! ;)

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice art direction

somecopywriter's picture
somecopywriter
1113 pencils

Love the tension. The expectation that is missing in most Axe ads. And the redhead...

Ordozgoiti's picture
Ordozgoiti
235 pencils

Hahahaha! Believe it or not, the girl used to be my roommate... Nice one Eva!

And the campaign's pretty cool, by the way.

advertising ninja's picture
advertising ninja
609 pencils

its absolutely beautiful.

great print work.

mrMagic's picture
mrMagic
798 pencils

This axe ads are normally hit and miss. This time definitely hit.

thedesignaddict's picture
thedesignaddict
5403 pencils

Really well crafted.

ideas creator's picture
ideas creator
87 pencils

great campaign

andylefty's picture
andylefty
4535 pencils

These work really well.

Eight's picture
Eight
148 pencils

again with the stupidity.

marano's picture
marano
348 pencils

Im curious to know which of these 3 was conceived first. I have a feeling this one was NOT it!

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

good stuff. best of the three.

reginamor's picture
reginamor
8 pencils

I love it, i think that is very good. I'm imagine the boom :P

Michaelsmagic's picture
Michaelsmagic
261 pencils

i gonna buy one

olgamarb's picture
olgamarb
70 pencils

Nice idea!

olgaberceanu

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