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Fireworks

Agency: 
Published/Aired: 
February 2012
Description: 

New Axe Anarchy for him + for her
Unleash the chaos

Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran

Comments (18)

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Highest Rated

olgamarb's picture
olgamarb
Activity Score 70

Nice idea!

olgaberceanu

simonds08's picture
simonds08
Activity Score 598

boooo!

edit: this situation makes no sense. why would a girl with a brown bag full of fire works wearing the cleanest, brightest dress known to man be in a grungy shop in the first place?

Tejónidas's picture
Tejónidas
Activity Score 246

because of Axe!
totally works

simonds08's picture
simonds08
Activity Score 598

still not buying it. i prefer old spice!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Check out the tvc. All will be revealed! ;)

The Jobless Writer
Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice art direction

somecopywriter's picture
somecopywriter
Activity Score 1113

Love the tension. The expectation that is missing in most Axe ads. And the redhead...

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Hahahaha! Believe it or not, the girl used to be my roommate... Nice one Eva!

And the campaign's pretty cool, by the way.

advertising ninja's picture
advertising ninja
Activity Score 609

its absolutely beautiful.

great print work.

mrMagic's picture
mrMagic
Activity Score 798

This axe ads are normally hit and miss. This time definitely hit.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Really well crafted.

ideas creator's picture
ideas creator
Activity Score 87

great campaign

andylefty's picture
andylefty
Activity Score 4535

These work really well.

Eight's picture
Eight
Activity Score 148

again with the stupidity.

marano's picture
marano
Activity Score 348

Im curious to know which of these 3 was conceived first. I have a feeling this one was NOT it!

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

good stuff. best of the three.

reginamor's picture
reginamor
Activity Score 8

I love it, i think that is very good. I'm imagine the boom :P

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

i gonna buy one

olgamarb's picture
olgamarb
Activity Score 70

Nice idea!

olgaberceanu

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