Axe / Lynx: 2010 World Cup Finals

As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. Celebration Print This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

Advertising Agency: BBH, UK
Creative Director: Dominic Goldman
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Photographer: Norbert Kniat
Typographer: Rich Kennedy
Producer: Jeremy Gleeson, Amanda Robertson
Design & Retouching: Gary Mead, Alex Murray
Team Manager: Katja Dienel
Team Director: Keir Mather
Planner: Tim Jones
Engagement Planner: Ben Shaw

June, 2010


Guest's picture

done by virgin airlines.
at least, nice boobies.

Dzsoi's picture
8008 pencils

Done what? Does it shape an object here? Or does that virgin airlines ad has anything to do with male fantasies? Not really.

Hibon's picture
3734 pencils

Better than Virgin.

Simple ideas are the best !

Adaddicted's picture
3435 pencils

Better to be a virgin!


Reality Check's picture
Reality Check
2511 pencils

The concept here holds more promise than the execution.

ossman's picture
29 pencils

Agreed, its better than Virgin.
Thats one prefect girl there. I wonder how much photoshoped are these perfect boobies...

Luis Maram's picture
Luis Maram
252 pencils

Yeah, great boobies but lack of concept. At least Virgin Atlantic is metaphoric... in here there is no insight.

saidukaringa's picture
275 pencils

Don't you people see that a religion again sacrificed ?

Saidu Karinga
The Idiot

Axl's picture
266 pencils

Tht's a copy of an scotish ad for the rugby world cup of '07, not an original!

Guest's picture

boring execution - bland ad

Minerva Pinto's picture
Minerva Pinto
1394 pencils


akshaysrikar's picture
420 pencils

boobies, technical advantage for this ad.

Guest's picture

She has a really long chin...
something is seriously wrong with her face!

Kateter's picture
2029 pencils

she screams underneath that shirt.

TommyO's picture
1866 pencils

Wow, a bra. *yawn*

marcellod's picture
60 pencils

no idea. nice boobs

marcellod's picture
60 pencils

wayne bra?

Hiperion's picture
3138 pencils

It´s so tacky...

michelangelo's picture
660 pencils

right boobies is bigger than the left

Guest's picture

how is it possible that anyone even looked at her chin?! Hell, I was so distracted, I didn't even look at the logo!

Guest's picture

i think this is better

Guest's picture

lol read those comments out of context

velle's picture
1550 pencils

so on brand! :D

Selene S's picture
Selene S
35 pencils

Actually i love it.

KbxAdz's picture
943 pencils

10/10 for the boobies 8/10 for the ad

You Are What You Expect

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