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Axe: Gym
Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Directors: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer
Via: I believe in adv
Comments
BBH New York???? Sorry guys, this has been done to death. On the SAME BRAND!!!!
Is it really that easy to be an ECD in New York? I'm on my way.
What about AlmapBBDO´s recent gold lion for Cia das Letras?
http://adsoftheworld.com/media/print/cia_de_bolso_romans
http://adsoftheworld.com/media/print/cia_de_bolso_the_trial
Good catch. Both ads have to do something with pockets.
* I was sarcastic *
lazy thinking.
this is a 3 sec. idea.
Dude the fact their are people in high paying positions that put out this garbage pisses me off
Wanna arm wrastle? Now there's something that makes sense. Axe smells cheap, attracts trashy girls?
These work for me. Sells the small size. Sells the perceived product benefit. Nice.
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