Axe: Gym

Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Directors: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer

August 2008


Toro's picture
1042 pencils

BBH New York???? Sorry guys, this has been done to death. On the SAME BRAND!!!!

Is it really that easy to be an ECD in New York? I'm on my way.

pepaaa's picture
69 pencils
Kateter's picture
2029 pencils

lazy thinking.
this is a 3 sec. idea.

Crisp One's picture
Crisp One
2005 pencils

Dude the fact their are people in high paying positions that put out this garbage pisses me off

CGilb09's picture
572 pencils

Wanna arm wrastle? Now there's something that makes sense. Axe smells cheap, attracts trashy girls?

Tweet tweet: @ThisAbility

simon.gross's picture
541 pencils

These work for me. Sells the small size. Sells the perceived product benefit. Nice.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

No encuentran que inventar ya.....

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