Axe: Googly

Advertising Agency: Lowe MENA Dubai, UAE
Creative Directors: Mark Lewis, Komal Bedi Sohal
Art Director: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Account managers: Anita Adaman, Prashob Ravi

July 2011


morse's picture
17002 pencils

What is happening here, please explain!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
3939 pencils

It's a calendar of the women football league or something. Anyway, it's very messy.


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uldog's picture
10 pencils

Its a calendar for the cricket world cup in India. A "googly" is as type of ball in cricket like a curve ball in baseball hence the connection.

atb2005's picture
13561 pencils

Ivan, why are you putting old stuff back on the front page? I remember seeing this ad here last year, I think.

welsh523's picture
150 pencils

Points for customizing for current events but Axe just comes out with the same stuff time after time. Some call that consistency. I would like to see something a little different. Then again, if it works; who can argue?

dbor's picture
1455 pencils

continuous violence

Lazarus's picture
1536 pencils

Not good.

creative.vibes's picture
86 pencils

this could have been a good idea for some BTL medium but for and ad three thumbs down.

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