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Googly

Agency: 
Published/Aired: 
February 2011
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Description: 

Create awareness and talkability for Axe’s new limited edition variant – Googly (opportunistically linked to 2011 ICC Cricket World Cup), while being true to the brand tonality.

When the match ends, your game begins.

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Komal Sohal, Marwan Saab
Art Director / Copywriter: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Sr Account Managers: Anita Adaman, Prashob Ravi
Photographer: Mansoor Bhatti / Getty Images, Corbis images, Grapheast, Photolibrary

Comments (14)

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Highest Rated

Nerazzurro's picture
Nerazzurro
35 Activity Scores

got headache after this..dont like those exaggerated ads

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