Create awareness and talkability for Axe’s new limited edition variant – Googly (opportunistically linked to 2011 ICC Cricket World Cup), while being true to the brand tonality.
When the match ends, your game begins.
Creative Directors: Mark Lewis, Komal Sohal, Marwan Saab
Art Director / Copywriter: Manosh Kumar Talukdar
Group Account Director: Tej Desai
Sr Account Managers: Anita Adaman, Prashob Ravi
Photographer: Mansoor Bhatti / Getty Images, Corbis images, Grapheast, Photolibrary
5 Creative Black Friday Campaigns You Should KnowRead More
Shelley Zalis of The Girls’ Lounge is “Not Afraid to Be Bold”Read More
Sponsored By the drum
How WildAid & Grey London Created #jointheherd to Impact the World's Ivory TradeRead More
The Results Are In: Reflecting on Adland’s Election SeasonRead More