Axe: Frog jump
Agency: LOWE BULL, Johannesburg
Creative Director: Gareth Lessing, Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
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8 Comments
hey its funny. different from other axe ads. well executed.
nice & funny
b i l a l
Bilal
Nice this one. But whats up with finger in front of the lens in the left upper corner. Is this part of the art direction? Really like the way the pay off is delivered. Nice with a illustration/cartoon strip instead of copy.
nice way to reel-in the teen male audience. great edge and humor. dead-on, truthful and believable scenarios. plus, infinite possibilities to expand and evolve the campaign.
i love this campaign. very insightful!
me likes it!
the insight is there and the humour is there
- "Develop your eccentricities while you're young. That way, when you get old, people won't think you're going gaga." -
SOOOOOOOO GOOOOOOOOOOOOOOOOOOD!!!!!
The finger in the upper left corner make it even better!
Very nice!